Campaign Strategy Planner

State Farm•Dunwoody, GA

1d•Hybrid

About The Position

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most. Vision of the Marketing Strategy Team: Our marketing strategy team is a team of influential strategists who embrace the ever-changing marketplace to successfully architect growth for State Farm through customer-first marketing strategies. We’re deeply dedicated to understanding the customer, our business, and the competition, and we use that expertise to build and effectively communicate forward thinking, data-supported, and insightful strategic direction that drives measurable outcomes for our brand and business. Position Overview: Campaign Strategy & Planning is looking for a proactive, action-oriented, collaborative marketer to join our team! As a Campaign Strategy Planner, you will play a vital role within our marketing strategy function. You will work alongside a team of marketing professionals who have a strong grasp of the key elements that drive successful campaigns, including consumer insights, competitive analysis, and industry trends. Your responsibility is to serve as the strategic expert for your assigned cross-functional campaign team, leveraging core marketing strategies to develop annual marketing plans, campaign briefs, monitor and optimize campaign performance, develop strategic business recommendations and other responsibilities as needed.

Requirements

A minimum of 5 years of marketing and/or advertising agency experience required.
Proven experience leading marketing initiatives and working successfully within a matrix organizational structure.
Demonstrated ability to translate business objectives and foundational strategy into campaign execution including strong brief writing and executive presentation skills.
Proficiency leveraging audience analysis, consumer insights, and competitive insights to inform strategic artifacts (briefs, presentations, annual plans, results summaries, etc.)

Nice To Haves

Bachelor’s degree in Marketing or a related field is preferred.

Responsibilities

Serve as the primary strategic expert throughout the campaign development process, collaborating closely with Campaign Managers and other cross-functional team members.
Partner with Marketing Development Strategists to create and enhance effective marketing strategies.
Transform strategic goals and objectives into actionable plans for execution.
Work collaboratively with team members to assess campaign performance, proactively identify areas for improvement, and promote innovative and diverse viewpoints.
Identify opportunities for testing and learning within campaign efforts to enhance effectiveness.

Benefits

Compensation is based on a standard 38:45-hour work week
Potential yearly incentive pay up to 15% of base salary
Annual raise and bonus
Robust health and wellbeing programs
State Farm pays most of your healthcare premium
Multiple healthcare plan options, including a high deductible plan
All medical plans provide 100% coverage for in-network preventative care
Access to vision, dental, telemedicine, 24/7 mental health professionals
Educational benefits like industry leading training programs
Top-notch tuition assistance programs
Employee resource groups
Mentoring
Fertility/IVF/adoption assistance
College coaching
National discount programs
Interactive monthly financial workshops
Free financial coaching
Generous time off policies
Opportunity to initially earn up to 20 days annually plus parental leave
Paid holidays
Celebration day
Life leave (40 hours/year)
Bereavement leave
Community service/education support days
Matching Gift Program
Good Neighbor Grant Program
Employee Assistance Fund
Free financial advisors
401(k) plan with company contributions of up to 7% of your salary
Competitive Benefits, including: 401k Plan, Health Insurance, Dental/Vision plans, Life Insurance, Paid Time Off, Annual Merit Increase, Tuition Reimbursement, Health Initiatives