Sr Campaign Manager, Enterprise

Copado•New Orleans, LA

1d•Onsite

About The Position

Copado is seeking a Sr Campaign Manager to build and execute high-impact, integrated marketing campaigns that drive pipeline, account engagement, and revenue across the global enterprise segment. Reporting within the Marketing organization, this role turns company strategy, product positioning, and market opportunities into multi-channel programs that create demand and accelerate deal velocity for Enterprise Sales. It also owns the global digital growth strategy for enterprise pipeline creation. The role owns the end-to-end campaign lifecycle, including strategy, brief development, content creation, ABM execution, channel optimization, performance reporting, and Sales enablement. It works closely with Product Marketing, Field Marketing, Digital, Alliances, Customer Marketing, and Enterprise Sales. The position requires hands-on execution and content creation, as well as flexibility for periodic early morning starts to collaborate with international stakeholders.

Requirements

At least 7 years of B2B marketing experience in enterprise SaaS or technology, with a proven record of driving measurable pipeline.
Deep expertise building global, multi-channel integrated demand generation and ABM campaigns, including 1:few, 1:many, and programmatic programs for complex, multi-stakeholder enterprise buying committees.
Strong analytical skills and hands-on experience with measurement, attribution frameworks, performance reporting, and channel optimization.
Experience executing paid digital campaigns across PPC, LinkedIn, and DSPs, and content syndication programs; ownership of paid media budgets and management of agencies alongside in-house execution.
High proficiency and hands-on marketing automation operations expertise with Pardot and the broader marketing technology stack, including Salesforce, ZoomInfo, intent platforms, and content syndication.
Hands-on execution mindset and experience personally crafting campaign content, copy, and messaging assets.
Cross-functional leadership, project management, and Sales enablement capabilities.
US-based, with availability for regular early morning starts to collaborate with UK, European, and other international stakeholders.

Nice To Haves

Enthusiasm for using AI tools to gain market insights, improve campaign analytics, and increase execution speed.

Responsibilities

Develop and execute global, end-to-end enterprise campaign strategies across nurture, conversion, paid media, and content syndication to drive digital demand generation, including hands-on content creation.
Build scalable 1:few, 1:many, and programmatic ABM programs using intent, engagement, and opportunity data to target strategic enterprise accounts globally.
Translate corporate priorities, product launches, and category narratives into multi-channel programs spanning digital, email, webinars, events, and customer advocacy.
Manage enterprise campaign pipeline targets and paid media budgets across PPC, LinkedIn, and DSPs; track multi-touch performance and optimize channels to maximize ROI.
Partner with Enterprise Sales and equip sellers with campaign messaging, outreach plays, account insights, and SLA follow-up strategies.
Partner with Product Marketing to align positioning with enterprise pain points and collaborate with Field Marketing on regional activations and executive events.
Incorporate partner programs and customer advocacy stories into campaign narratives to extend credibility, market reach, and pipeline contribution.
Collaborate with Digital and Marketing Operations on audience segmentation, customer journeys, marketing attribution, and performance reporting.