Sr. Business Development Manager

ASM Global • Las Vegas, NV

2d • Onsite

About The Position

Legends Global is the premier partner to the world's greatest live events, venues, and brands, delivering integrated premium services through a white-label approach. With a network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests annually, Legends Global leverages expertise across feasibility, consulting, sales, partnerships, hospitality, merchandise, venue management, and content & booking. The culture emphasizes respect, ambitious thinking, collaboration, and bold action, aiming for an inclusive workplace where employees can be authentic, make an impact, and grow their careers. Allegiant Stadium, a state-of-the-art, multipurpose venue with a capacity of 65,000, is an award-winning global events destination located adjacent to the Las Vegas Strip. It hosts world-class music artists, sporting events, and has hosted major events like the NFL Pro Bowl and Super Bowl LVIII. The stadium is committed to community outreach through diversity, inclusion, and community initiatives.

Requirements

• Minimum education level of Bachelor’s Degree in Business, Hospitality, Marketing, or related field preferred.
• Minimum of 5 years of related sales or business development experience within hospitality, venues, sports & entertainment, destination management, or event sales industries.
• Minimum of 2 years of experience selling large, complex group business within hotels, stadiums, convention centers, or similar venues.
• Proven experience developing new business opportunities and maintaining strong client relationships.
• Existing relationships with experiential agencies, third parties, local DMCs, hotels, and customers within the meetings and events industry.
• Established book of business with demonstrated ability to drive revenue opportunities.
• Strong networking and relationship-building skills with the ability to foster partnerships across the hospitality and events industry.
• Strong communication, presentation, negotiation, critical thinking, problem solving, organization, and time management skills.
• Must be a self-starter with the ability to work independently and collaboratively within a team environment.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
• Knowledge of special events, corporate events, and sales strategies with the ability to effectively implement those strategies.

Nice To Haves

• Stadium, arena, convention center, or large venue sales experience preferred.
• Active involvement in industry organizations such as MPI, PCMA, IAEE, or similar organizations preferred.

Responsibilities

• Effectively solicit all existing and prospective target accounts within defined market segments, resulting in executed contracts through effective negotiations that align with company financial objectives.
• Develop and maintain a robust account base that produces incremental revenue for the Company.
• Focus on developing and securing large-scale event opportunities with emphasis on Field-level events, premium experiences, and full venue buyouts.
• Proactively target and develop business opportunities within key verticals including: Technology, Pharmaceutical, Insurance, Finance, Automotive, Association & Tradeshow Groups and Affiliates.
• Develop and maintain strategic relationships with assigned local hotel partners, destination management companies (DMCs), third-party planners, experiential agencies, and the Las Vegas hospitality community.
• Integrate with and support partnership efforts alongside the Las Vegas Convention and Visitors Authority (LVCVA) team to maximize destination sales opportunities.
• Conduct focused and strategic travel to key customers, agencies, third parties, and industry partners to support business development efforts and long-term revenue growth.
• Utilize an established book of business and industry relationships to generate immediate sales opportunities and pipeline growth.
• Effectively position all benefits of the property verbally and in writing by aligning unique venue offerings with customer priorities and business objectives.
• Engage customers by deliberately connecting their business priorities to the venue’s value proposition and differentiators within the competitive landscape.
• Become a subject matter expert by obtaining deep knowledge of current industry trends, market conditions, economic factors, and emerging opportunities within designated vertical markets.
• Understand the customer buying process, identify key stakeholders and decision makers, and effectively guide conversations toward favorable outcomes while maintaining company financial objectives.
• Prospect by researching and identifying new leads within the venue’s target market segments.
• Take initiative to qualify leads through detailed review of event scope, venue fit, and revenue potential.
• Develop and maintain relationships with top third parties, experiential agencies, DMCs, and customers associated with groups ranging from 1 to 65,000 attendees with a focus on repeat business potential.
• Senior Business Development Manager will focus primarily on large-scale group opportunities with emphasis on Field+ experiences and full venue buyouts.
• Take initiative in planning and executing impactful site visits that effectively showcase venue capabilities, food and beverage experiences, premium offerings, and customized event opportunities.
• Continuously monitor and develop efficiencies within Sales CRM by inputting customer data, ensuring follow-up deadlines are met, and maintaining accurate forecasting and reporting.
• Create customized proposals, presentations, and estimates tailored to each client while clearly articulating the value of hosting events at Allegiant Stadium.
• Strategize with Sales Leadership to identify appropriate sales strategies, negotiation approaches, and agreement structures based on client needs and venue qualifications.
• Use a variety of relationship-building techniques to develop trust and maintain valued long-term client partnerships.
• Support and participate in trade shows, networking events, industry conferences, and out-of-market sales initiatives throughout the year.
• Stay informed on corporate event trends, destination trends, and the Las Vegas hospitality market to support overall sales strategy and business development efforts.
• Maintain active membership and involvement in key industry organizations including MPI, PCMA, IAEE, and related associations.

Benefits

• Legends Global reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Legends Global may require an employee to perform duties outside his/her normal description. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior