Sr Broadband Product Marketing Manager
About The Position
The Sr. Broadband Product Marketing Manager leads portfolio strategy for T-Mobile Fiber, a strategic pillar of T-Mobile’s broadband business. The role owns products and strategies intended to win new customers, grow average revenue per user (ARPU), and differentiate T-Mobile Fiber from cable and fiber incumbents. It translates customer needs, market opportunities, and industry shifts into product concepts, value propositions, and a financially supported long-term roadmap. The position takes products from concept through launch and ongoing market performance, working across Product, Operations, Pricing, Consumer Insights, Analytics, Competitive Intelligence, Integrated Marketing, Sales, and Acquisition. The manager influences marketing plans, drives feature development, tracks results, and manages the product lifecycle. The role uses strategic judgment, analytical skills, storytelling, and cross-functional influence to identify unmet customer needs and deliver growth in an ambiguous environment. This position requires a hybrid work arrangement, with work at the designated office location at least three days per week. Some travel is required.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field and 7 years of related work experience; or a Master’s/advanced degree and 5 years of related experience.
- 7 or more years of progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or a related discipline.
- Proven experience developing portfolio strategies and leading end-to-end commercialization for new products or services in highly competitive markets.
- Experience building business cases, opportunity-sizing models, and KPI frameworks to support data-driven decision-making.
- Strong strategic thinking and analytical capabilities, including synthesizing complex market, customer, and business data into actionable strategies and compelling narratives.
- Demonstrated ability to influence cross-functional teams and drive alignment across large, matrixed organizations.
- Experience identifying consumer insights and translating them into innovative products, value propositions, and go-to-market strategies.
- Strong understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks.
- Exceptional communication, storytelling, and executive presentation skills.
- Ability to thrive in fast-paced, ambiguous environments while balancing strategic vision with execution.
- At least 18 years of age.
- Legally authorized to work in the United States.
- Some travel required.
- Hybrid work arrangement requiring at least three days per week at the designated office location.
Nice To Haves
- Experience in broadband, telecommunications, or another subscription-based consumer business is preferred.
- Passion for innovation, problem-solving, and challenging conventional thinking.
Responsibilities
- Own the T-Mobile Fiber portfolio strategy and long-term roadmap, including customer needs, target segments, and product narratives for existing and future products.
- Track post-launch performance and manage the lifecycle of current products to keep the portfolio performing to plan.
- Evaluate competitive intelligence, consumer insights, segmentation data, industry trends, and business performance to identify customer needs, market whitespace, and product gaps, and differentiate T-Mobile Fiber from competitors.
- Brief the Consumer Insights team on new studies and Business Intelligence teams on customer data analyses.
- Define product concepts and value propositions for new Fiber products, and develop supporting business cases, opportunity sizing, and financial models.
- Pressure-test ARPU and financial viability before development, and shape pricing and rate-plan strategies for new and existing products with the Pricing team.
- Lead the development and optimization of Fiber features and buy flows, self-service and onboarding, and in-flow upsell and add-on attachment in partnership with Product.
- Own the Fiber hardware portfolio, including Wi-Fi routers, mesh access points, accessories, and bundling mechanics intended to drive incremental ARPU.
- Partner with Product, Operations, and Supply Chain on hardware feature sets, roadmap, forecasting, and fleet planning.
- Lead go-to-market for Fiber launches and ongoing portfolio performance; influence positioning, messaging, offers and promotions, and channel strategy.
- Align portfolio, pricing, promotional, messaging, launch, and acquisition strategies with business objectives in collaboration with cross-functional and channel teams.
- Develop product marketing outputs and channel enablement materials, including strategic briefs, positioning documents, launch narratives, consumer-facing messaging inputs, presentations, and channel-ready product content.
- Perform other duties and projects as assigned by business management.
Benefits
- Competitive base salary and compensation package, with annual incentive opportunity for eligible roles.
- Annual stock grant and employee stock purchase plan.
- 401(k).
- Access to free, year-round money coaches.
- Medical, dental, and vision insurance.
- Flexible spending account.
- Paid time off and up to 12 paid holidays.
- Paid parental and family leave.
- Family-building benefits, backup care, enhanced family support, and childcare subsidy.
- Tuition assistance and college coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D, accident, life, disability, and long-term care insurance.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
- Career growth and development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
