Sr Broadband Product Marketing Manager
About The Position
The Sr. Broadband Product Marketing Manager leads portfolio strategy for T-Mobile Fiber, a strategic pillar of T-Mobile’s broadband business. The role owns products and strategies designed to win new customers, grow ARPU, and differentiate T-Fiber from cable and fiber competitors. It connects product strategy, consumer insights, and go-to-market by translating customer needs, market opportunities, and industry shifts into product concepts, value propositions, and a long-term roadmap supported by financially rigorous business cases. The role takes products from concept through launch and ongoing market performance, influencing marketing plans and driving feature development in partnership with Product, Operations, Pricing, Consumer Insights, Analytics, Competitive Intelligence, Integrated Marketing, Sales, and Acquisition teams. The successful candidate combines strategic marketing and business judgment, analytical ability, compelling storytelling, customer focus, and the ability to influence across a large organization while working through ambiguity. This position has a hybrid work arrangement, requiring work at the designated office location at least three days per week. Some travel is required.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field and 7 years of related work experience; or a Master’s/advanced degree and 5 years of related experience.
- 7 or more years of progressive experience in Product Marketing, Portfolio Strategy, Product Management, Consumer Insights, Category Management, Corporate Strategy, or related disciplines.
- Proven experience developing portfolio strategies and leading end-to-end commercialization for new products or services in highly competitive markets.
- Experience building business cases, opportunity sizing models, and KPI frameworks to support data-driven decisions.
- Strong strategic thinking and analytical capabilities, including synthesizing complex market, customer, and business data into actionable strategies and compelling narratives.
- Demonstrated success influencing cross-functional teams and driving alignment across large, matrixed organizations.
- Experience identifying consumer insights and translating them into innovative products, value propositions, and go-to-market strategies.
- Strong understanding of consumer segmentation, pricing strategy, product positioning, and customer acquisition frameworks.
- Exceptional communication, storytelling, and executive presentation skills.
- Ability to thrive in fast-paced, ambiguous environments while balancing strategic vision with execution.
- At least 18 years of age.
- Legally authorized to work in the United States.
Nice To Haves
- Experience in broadband, telecom, or another subscription-based consumer business.
Responsibilities
- Own the T-Mobile Fiber portfolio strategy and long-term roadmap, including customer needs, target segments, product narratives, post-launch performance tracking, and lifecycle management of current products.
- Evaluate competitive intelligence, consumer insights, segmentation data, industry trends, and business performance to identify customer needs, market whitespace, and product gaps, and differentiate T-Fiber from competitors.
- Brief the Consumer Insights team on new studies and BI teams on customer data analyses.
- Define product concepts and value propositions for new Fiber products and develop business cases, opportunity sizing, and financial models; assess ARPU and financial viability before development.
- Shape pricing and rate-plan strategy for new and existing products with the Pricing team.
- Lead the build and optimization of Fiber features and buy flows, self-service and onboarding, and in-flow upsell and add-on attachment in partnership with Product.
- Own the Fiber hardware portfolio, including Wi-Fi routers, mesh access points, accessories, and bundling mechanics; partner with Product, Operations, and Supply Chain on feature sets, roadmaps, forecasting, and fleet planning.
- Lead go-to-market for Fiber launches and ongoing portfolio performance, influencing positioning, messaging, offers and promotions, and channel strategy.
- Align portfolio, pricing, promotional, messaging, launch, and acquisition strategies with business objectives in partnership with cross-functional teams.
- Develop product marketing outputs and channel enablement materials, including strategic briefs, positioning documents, launch narratives, consumer-facing messaging inputs, presentations, and channel-ready product content.
- Perform other duties and projects as assigned by business management.
Benefits
- Competitive base salary and compensation package.
- Annual stock grant and employee stock purchase plan.
- 401(k) and access to free, year-round money coaches.
- Annual bonus or periodic sales incentive or bonus for eligible employees.
- Medical, dental, and vision insurance.
- Flexible spending account.
- Paid time off and up to 12 paid holidays.
- Paid parental and family leave.
- Family-building benefits, backup care, enhanced family support, and childcare subsidy.
- Tuition assistance and college coaching.
- Short- and long-term disability coverage.
- Voluntary AD&D, accident, life, disability, and long-term care coverage.
- Mobile service and home internet discounts for eligible employees.
- Pet insurance for eligible employees.
- Commuter and transit programs for eligible employees.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
