Sr. Brand Manager, Innovation

Nordic Naturals • Watsonville, CA

1d • $159,000 - $179,000 • Hybrid

About The Position

Nordic Naturals is the premium leader in the Omega-3 supplement category, committed to delivering the world’s safest, most effective nutrients essential to health. The Senior Manager of Brand Management, Innovation owns the commercialization highway and 36-month growth expansion pipeline for Nordic Naturals. Reporting to the Director of Innovation & Insights, this role serves as the commercial lead for translating consumer insights, white-space market opportunities, and breakthrough technology platforms into scalable, market-ready products.
This Sr. Brand Manager, Innovation role manages early-stage product development through concept testing, stage-gate governance, product-market fit validation, and initial commercial launch across omni-channel environments (Retail, DTC, Amazon, Practitioner). The Senior Manager supervises Associate Brand Manager(s) and partners cross-functionally with R&D/Product Development, Consumer Insights, Operations/Co-Man, Regulatory, and Sales to build differentiated, consumer-first platforms that expand the brand beyond core categories.
To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Requirements

• 6–9+ years of experience in Brand Management, Product Marketing, or Innovation within CPG, dietary supplements, wellness, or food & beverage.
• Bachelor’s degree in Marketing, Business, or related field required.
• Proven track record of managing products through a formal stage-gate commercialization process from ideation through launch.
• Advanced proficiency in Excel, PowerPoint, and syndicated POS data analysis (SPINS, IRI, Nielsen).
• Deep understanding of product requirements across Mass/Grocery, Specialty/Natural, Amazon, and Direct-to-Consumer channels.

Nice To Haves

• MBA preferred.

Responsibilities

• Lead the commercial development of Nordic Naturals’ 36-month innovation pipeline, converting consumer insights and macro wellness trends into scalable brand extensions and multi-platform launches.
• Serve as the brand lead through the cross-functional stage-gate innovation process, owning gate submission readiness, business case development, financial hurdles, pricing strategy, and launch timelines in partnership with the Innovation PMO.
• Develop compelling product concepts, consumer-facing value propositions, claims strategy, and packaging briefs; partner with Consumer Insights to execute quantitative/qualitative concept testing, volumetric modeling, and pricing studies.
• Partner closely with Product Development/R&D, Co-Manufacturing, Operations, Regulatory, and Sales to take concepts from benchtop prototyping to commercial scale and shelf placement.
• Partner with DTC, Retail, Amazon, and Sales teams to build distinct channel-launch strategies, trial-driving support playbooks, product packaging architecture, and sales enablement tools.
• Design and execute rapid A/B in-market pilots (DTC/eComm) to validate concepts prior to mass retail rollout; conduct post-launch learning loops to refine product formulations, messaging, and future pipeline releases.
• Manage project innovation budgets, deliver gross margin targets, and perform margin analysis on pipeline concepts.
• Ensure all product concepts, messaging, and ingredient claims comply with FDA and FTC dietary supplement regulations.
• Direct and supervise Associate Brand Manager(s), managing project workloads, skill-building, and career growth within the Innovation team.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior