Sr. Associate, Paid Search
About The Position
The Sr. Associate, Paid Search develops, optimizes, and maintains paid search campaigns for clients. The role analyzes and reports performance data on weekly, bi-weekly, monthly, and ad-hoc schedules, and develops or quality-assures performance insights. It also tests campaign variables to generate client-specific insights and inform future testing, supports team leadership and strategic initiatives, and continually optimizes campaigns against predetermined benchmarks. The position requires a strong understanding of SEM and its supporting technology, including SA360, Google Ads, and Microsoft Ads. The associate communicates processes and tactics to clients, peers, and junior search team members, and translates high-level client goals into media strategy using online technologies.
Requirements
- Extensive knowledge of Microsoft Excel.
- Process-oriented approach and ability to manage multiple tasks; strong time-management skills.
- Excellent writing and communication skills.
- Excellent quantitative and qualitative analysis skills.
- Strong working understanding of the SEM industry, including major players and supporting technologies such as SA360, Google Ads, and Microsoft Ads.
- Ability to communicate processes and tactics effectively to clients, peers, and junior members of the search team.
- Ability to understand high-level client goals and translate them into media strategy using online technologies.
- Firm grasp of how to test marketing tactics and achieve performance metrics.
- Expert ability in keyword research, ad copywriting, landing page optimization, and bid management.
Nice To Haves
- At least 2 years of SEM/PPC experience, preferably at an agency.
- Experience in social media, web analytics, and SEO.
- Experience working on large PPC accounts with large budgets.
- Technical background, such as conversion tagging, FTP, or HTML.
Responsibilities
- Develop, optimize, and maintain clients’ paid search campaigns.
- Analyze and report data on weekly, bi-weekly, monthly, and ad-hoc schedules; develop or QA performance insights.
- Develop, execute, and test campaign variables to create client-specific insights and inform future testing.
- Support team leadership and contribute to higher-level strategic initiatives.
- Maintain and optimize client campaigns on an ongoing basis to improve performance against predetermined benchmarks.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
