Sr. Associate, Marketing Communications

Alcon•Fort Worth, TX

1d•Onsite

About The Position

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Sr. Associate, Marketing Communications, this onsite role is based out of our Fort Worth, Texas Main Campus and is part of Alcon’s commercial operations function. In this role, a typical day will include: Lead marketing projects and promotional materials from concept to launch, supporting brand strategy while managing timelines, budgets and deliverables with an eye on maximizing marketing ROI. Partner with brand, creative agencies and cross-functional teams on new ideas, directions and tools and define project scope, deliverables and milestones, ensuring alignment throughout execution. Initiate and manage project briefs and collaborate with agency partners to guide design, copy, and content needs in development of marketing materials, ensuring agency executes and delivers accordingly. Drive decisions and next steps to ensure successful completion of work. Route and own all materials for review and approval through the regulatory, medical and legal process to ensure compliance with established standards and policies/procedures including claims database and review items. Manage project timelines, production schedules, delivery of materials and assets. Negotiate with agency/vendors and lead agency/vendor selection for projects. Work with agency/vendor to establish quotes and estimates. Involve procurement as necessary. Champion assigned/associated budgets for individual tactics. Partner with brand team to track and report project expenses and process invoices to ensure projects are delivered within budget Build relationships with sales team to better understand market dynamics and better meet needs. Engage the sales force advisory board and conduct field-testing to gain alignment/feedback before implementing a project/spend. Identify needs and create assets accordingly. Measure effectiveness of tools and share with key stakeholders. Track and defend against competitive entries/initiatives.

Requirements

Bachelor’s Degree or Equivalent years of directly related experience (or high school +10 yrs.; Assoc.+6 yrs.; M.S.+0 yrs.)
The ability to fluently read, write, understand, and communicate in English
2 Years of Relevant Experience

Responsibilities

Lead marketing projects and promotional materials from concept to launch, supporting brand strategy while managing timelines, budgets and deliverables with an eye on maximizing marketing ROI.
Partner with brand, creative agencies and cross-functional teams on new ideas, directions and tools and define project scope, deliverables and milestones, ensuring alignment throughout execution.
Initiate and manage project briefs and collaborate with agency partners to guide design, copy, and content needs in development of marketing materials, ensuring agency executes and delivers accordingly.
Drive decisions and next steps to ensure successful completion of work.
Route and own all materials for review and approval through the regulatory, medical and legal process to ensure compliance with established standards and policies/procedures including claims database and review items.
Manage project timelines, production schedules, delivery of materials and assets.
Negotiate with agency/vendors and lead agency/vendor selection for projects.
Work with agency/vendor to establish quotes and estimates.
Involve procurement as necessary.
Champion assigned/associated budgets for individual tactics.
Partner with brand team to track and report project expenses and process invoices to ensure projects are delivered within budget
Build relationships with sales team to better understand market dynamics and better meet needs.
Engage the sales force advisory board and conduct field-testing to gain alignment/feedback before implementing a project/spend.
Identify needs and create assets accordingly.
Measure effectiveness of tools and share with key stakeholders.
Track and defend against competitive entries/initiatives.