Sr Manager, Marketing Communications

Hologic•Marlborough, MA

15h•$129,600 - $216,000

About The Position

The Senior Marketing Communications Manager is responsible for leading the development and execution of comprehensive, multi-channel marketing communications strategies for Breast & Skeletal Health Solutions and its associated brands. This role demands deep expertise in integrated marketing, creative leadership, and cross-functional collaboration to drive audience engagement and business growth. The position also oversees tradeshow strategies and orchestrates internal and external meetings.

Requirements

In-depth understanding of integrated marketing communications, including traditional, digital, paid, and earned media.
Strong knowledge of creative development processes, campaign planning, and execution.
Thorough grasp of marketing metrics, analytics, and reporting tools.
Exceptional written and verbal communication, including persuasive copywriting for diverse audiences (portfolio required).
Advanced project management capabilities: scheduling, deadline management, and resource coordination.
Expertise in mentoring and developing creative and communications teams.
Proficiency in producing engaging print collateral, digital content, email, website, and social media materials.
Strong analytical skills to monitor campaign performance, adjust tactics, and evaluate effectiveness.
Adept at client relationship management and delivering responsive, personalized support.
Collaborative leadership style with a commitment to cross-functional teamwork.
Proactive problem-solving and resourcefulness to anticipate and address challenges.
High degree of accountability and attention to detail in managing projects and deliverables.
Strategic thinking with a focus on innovative solutions and continuous improvement.
Adaptable and flexible approach to changing priorities and stakeholder needs.
Customer-centric mindset, ensuring internal and external client satisfaction.
Minimum 10 years of professional experience.
Demonstrated success in people management and team mentorship.
Track record of developing and executing strategic marketing communications initiatives.
Bachelor's degree in Marketing, Communications, or a related field required.

Nice To Haves

Familiarity with healthcare or medical device industry communications.
Awareness of quality management systems (QMS) and regulatory requirements for marketing materials.
Experience in healthcare or medical device communications strongly preferred.
Client-facing experience (internal or external) desirable.

Responsibilities

Lead the development and execution of comprehensive, multi-channel marketing communications strategies.
Oversee tradeshow strategies.
Orchestrate internal and external meetings.
Develop and implement strategic marketing communications plans from concept to delivery.
Produce engaging print collateral, digital content, email, website, and social media materials.
Monitor campaign performance, adjust tactics, and evaluate effectiveness.
Manage client relationships and deliver responsive, personalized support.