Marketing Communications Associate

SAIC • Reston, VA

7h

About The Position

SAIC is seeking an entry-level Marketing Analyst to join our Campaigns & Solutions team. This role offers a strong opportunity for a recent graduate to build foundational skills in marketing analytics while supporting data-driven decision-making across digital, social, web, email, paid media, and events. You'll help establish data integrity, build reporting frameworks, and translate data into actionable insights that improve campaign performance and marketing effectiveness. This position reports to the Campaign Marketing Manager and provides hands-on experience supporting both the Marketing Campaigns & Solutions team and broader enterprise marketing operations. We're looking for someone analytical, detail-oriented, and eager to grow in marketing analytics.

Requirements

• Analytical mindset
• Detail-oriented
• Eager to grow in marketing analytics

Responsibilities

• Maintain standardized reporting frameworks and products across digital, social (LinkedIn), web, email, paid media, and events
• Develop and maintain dashboards that provide clear, at-a-glance visibility into marketing performance and help stakeholders understand results
• Assist in creating reports and presentations that communicate performance effectively to functional and business leadership
• Help establish baseline performance benchmarks for campaigns and channels to support ongoing optimization and decision-making
• Learn and apply UTM tagging standards across campaigns and platforms under guidance
• Assist in auditing and resolving tagging inconsistencies to ensure clean, reliable reporting
• Help maintain documentation and best practices to improve data consistency and accuracy over time
• Analyze campaign performance to identify trends, audience insights, top-performing tactics, and optimization opportunities
• Support structured A/B testing and measurement frameworks in partnership with campaign and digital leads
• Assist in preparing recurring performance summaries with clear, actionable insights to inform campaigns and strategic decisions
• Analyze engagement and behavioral data to surface meaningful audience insights
• Provide data inputs to support persona refinement and targeting decisions in collaboration with campaign leads
• Help identify content consumption patterns to inform personalization efforts and improve relevance
• Support ROI analysis by helping connect campaign performance to lead generation, engagement, and pipeline indicators
• Collaborate with leadership and external analytics resources to strengthen attribution models and impact measurement
• Assist in tracking marketing contribution to business outcomes and identifying opportunities for improvement
• Monitor relevant industry benchmarks and trends to provide context for campaign performance
• Track competitive marketing activities and help identify emerging opportunities or threats
• Support incorporation of market intelligence into performance analysis and strategic recommendations

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed