Sr Associate, Brand Marketing- DiGiorno
About The Position
The DiGiorno Sr. Associate, Consumer Experience (CX) brings the brand to life by translating consumer, customer, and cultural understanding into brand strategies and experiences that drive growth. The role helps shape the brand’s presence across the consumer journey through communications, brand identity, consumer engagement, and value propositions. It works closely with the brand Product Experience (PX) team, agency partners, and cross-functional teams to strengthen brand equity, create competitive advantages, and deliver business results. The position supports consumer and category insights, campaign testing and optimization, audience strategy, and performance measurement. It executes communications and shopper marketing activities across consumer, retail, and digital touchpoints, manages agency workflows and brand content, and contributes to business planning and budget management. The role requires a bachelor’s degree in marketing or a related business field, or equivalent experience; an MBA is preferred. Candidates typically have 3–5 years of brand management or marketing experience.
Requirements
- Typically has a university degree (BA/BS) in Marketing or a related business field, or equivalent experience.
- In-depth knowledge of brand-building management principles and practices.
- Strong negotiation and relationship-building skills.
- Strong research and strategic analysis skills.
- Ability to work independently and autonomously and adapt quickly to change.
- Strong problem-solving and decision-making skills.
- Excellent verbal and written communication and interpersonal skills.
- Basic financial acumen and understanding of calculating risk and return on business decisions.
- Ability to prioritize workload, self-manage projects, handle multiple tasks, and meet strict deadlines.
- Proficiency in Microsoft Office applications.
- At least 3–5 years of work experience in brand management or marketing.
- Experience developing strategic plans, such as communication campaigns or commercialization strategies.
- Proven track record developing and executing high-impact brand campaigns and events.
- Experience using data, research, and trends to generate consumer behavior insights.
Nice To Haves
- MBA.
- IRI or Nielsen knowledge is strongly recommended.
Responsibilities
- Support development of consumer, category, and competitive understanding to inform brand strategy, communications, and consumer experience plans.
- Execute campaign pre-testing, optimization, and learning plans to improve communications effectiveness and consumer engagement.
- Contribute to audience strategy, consumer portraits, and journey mapping across touchpoints.
- Support in-market campaign testing, optimization, and learning initiatives.
- Track and synthesize creative and campaign performance metrics to inform brand-building decisions.
- Execute campaign builds, briefs, creative activation plans, and promotions in alignment with brand strategy and across consumer-facing touchpoints.
- Lead execution of marketing communications across PR, influencer, social, CRM, community management, and owned digital experiences; support audience activation and organic content development through media planning, measurement, analytics, and optimization.
- Coordinate agency creative development and production, including workflows, timelines, deliverables, and cross-agency coordination.
- Execute content creation, asset production, deployment, and maintenance of brand platforms and websites.
- Partner with Product Experience (PX) on new-item communications plans across channels.
- Develop, coordinate, and distribute brand documents and communications materials, including brand growth plans, campaign details, and touchpoint inputs.
- Coordinate activation plans, agency scope of work execution, exception requests, approvals, and cross-functional stakeholder alignment.
- Support commercial portfolio and retailer-facing plans, coordinating market activation and planning adjustments when investments change.
- Execute eCommerce and digital shelf strategies, including product detail page content updates, digital shelf deployment, SEO optimization, brand store enhancements, and maintenance of digital assets.
- Lead shopper marketing initiatives with Shopper Marketing, including campaigns, key visuals, promotional assets, and consumer-facing materials.
- Coordinate activation plans and communications with Customer Development, Shopper Marketing, and cross-functional teams across retail and digital touchpoints.
- Help ensure consumer-facing outputs, digital content, and shopper experiences align with brand standards and strategy.
- Support monthly business planning with communications effectiveness, media investment and ROI information, media changes, new-item communications, and category or competitive investment impacts.
- Support budget inputs for portfolio innovation and renovation by gathering, validating, and aligning new-item investment assumptions.
- Manage the overall PFME budget, tracking and reporting campaign and initiative spending, monitoring spend against approved plans, identifying variances, and supporting investment management.
Benefits
- Performance-based incentives and bonus eligibility.
- 401(k) with company match.
- Healthcare coverage.
- A broad range of other benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
