Sr. Director, Brand Marketing

Total Wine & More•SSC - MD, MD

1d•$178,920 - $270,000•Onsite

About The Position

Total Wine & More is seeking a Senior Director, Brand Marketing, for its Brand Marketing team in the Bethesda, Maryland office. The role defines and leads the enterprise Brand Marketing vision and strategy, with ownership of brand positioning, brand initiatives, cross-functional brand storytelling, off-site events, and strategic partnerships that build awareness, relevance, customer connection, and purchase intent. It shapes the long-term brand platform and multi-year roadmap; oversees Video & Audio creative strategy, strategic brand launches, off-site event experiences, and partnership activations; and ensures programs support organizational priorities and market differentiation. The Senior Director translates consumer, cultural, merchandising, and business insights into integrated initiatives, setting priorities, investment principles, and success measures. The role directs complex cross-functional programs and partners with Marketing, Merchandising, Digital, Store Operations, Legal, Finance, and external agencies. It identifies and mitigates enterprise-level risks, resolves competing priorities, and influences senior leaders to deliver transformational outcomes and sustainable growth. Brand Marketing, off-site events, and partnership initiatives must be strategically grounded, clearly briefed, integrated across customer touchpoints, and delivered with excellence. The position reports to the Vice President, Brand Marketing & Operations.

Requirements

10+ years of progressive experience in brand marketing, integrated marketing, experiential marketing, partnerships, or related leadership roles, including senior leadership responsibilities.
Proven ability to define enterprise brand strategy, lead transformational initiatives, and deliver outcomes that influence organizational growth and market differentiation.
Demonstrated success leading multiple functions, departments, or enterprise-wide programs with substantial organizational impact.
Experience developing off-site event strategies and strategic partnerships, from opportunity assessment and business case development through activation, measurement, and optimization.
Strong business acumen and experience managing significant agency relationships, complex budgets, investment tradeoffs, and multi-year roadmaps.
Exceptional leadership, strategic foresight, executive presence, and ability to influence and inspire diverse teams while navigating complex, high-stakes challenges.
Exceptional written, verbal, and executive-level presentation skills, including expert-level PowerPoint communication experience.
Undergraduate degree in Marketing, Communications, Business, or a related field.

Nice To Haves

Experience in a multi-unit retail, consumer, or merchandising environment is preferred.
An advanced degree is a plus.

Responsibilities

Define and lead the enterprise Brand Marketing vision, strategy, and multi-year roadmap, aligning brand positioning, voice, and standards with business objectives, customer needs, market trends, and growth opportunities.
Drive integrated brand campaigns, storytelling, and launches across channels using consumer, cultural, business, and merchandising insights to build differentiated brand experiences and inspire customer action.
Define off-site event and experiential marketing strategy to extend the brand beyond stores, reach priority audiences, and deliver measurable brand and business impact.
Develop and steward a strategic partnerships portfolio, assessing opportunities to expand brand reach, strengthen relevance, and create mutual value.
Partner across Marketing, Merchandising, Digital, Store Operations, Legal, Finance, and external agencies to direct integrated programs with clear outcomes, decision rights, investment priorities, milestones, and accountability.
Identify, assess, and mitigate enterprise-level risks related to brand reputation, partner alignment, customer experience, execution, and investment.
Own Brand Marketing investment strategy and performance; establish KPIs and use brand, event, partnership, and campaign results to inform resource allocation, optimization, and continuous improvement.
Lead, develop, and inspire a high-performing team and agency ecosystem, building capabilities, clarifying priorities, and fostering innovation, collaboration, and organizational excellence.
Oversee Video & Audio creative strategy, strategic brand launches, off-site event experiences, and partnership activations.