Brand Marketing Director

Early Warning®

1d•Hybrid

About The Position

The Brand Marketing Director is a high energy self-starter who leads the vision, strategy, and execution of enhancing our company brand – from employer branding to corporate narrative and beyond. Powered by some of the biggest brands in the world and a rich 30-year history, we have a vantage point unlike any other. We’ve learned a thing or two over the decades, and this perspective allows us to not only see what was, and what is, but also what’s to come.

Requirements

Bachelor’s degree in marketing, business, management, or related field
12 years or more of progressive experience in related work
Track record of managing brands - including rebranding - and developing corporate narratives
Deep understanding of brand strategy, positioning, and segmentation for internal and external audiences
Ability to work through ambiguity and define a path forward through strategic planning and partnerships in order to drive outcomes
Entrepreneurial approach and passion, forward and strategic thinker, innovative, competitive, ability to drive meaningful change in the business and in the industry
Enthusiastic presenter and compelling writer who drives message consistency across channels
Ability to build deep relationships and networks with key decision makers and influencers
Storytelling and content strategy coursework and/or certifications
Background and drug screen
Eligibility to work in the United States for any employer at the date of hire.

Nice To Haves

Master’s Degree in marketing, business, management, or related field
Track record of delivering award-winning content
Deep understanding of the industry and competitive landscape
Prior experience working in payments, financial services or similar regulated industry
People management experience

Responsibilities

Develop a refreshed brand strategy that aligns to refreshed company strategy, purpose, and values – and galvanize it across Early Warning.
Work closely with marketing, human resources, sales, and others including executive leadership to enhance our employer brand and drive strong strategies that increase attraction/retainment of top talent.
Use data-driven insights to measure and continuously enhance our brand architecture, employer branding and corporate narrative.
Directly influence executives and the broader organization through regular communications and strong vision, strategy, and execution.
Drive clarity around how investments deliver outcomes.
Set and deliver against short-term targets while also developing and laying the foundation for long-term success.
A natural and curious learner, able to challenge existing norms and motivate others to achieve targets.
Support continuous employee development by creating a storytelling function for the organization, providing training (live/recorded) and best practices to employee base.
Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data