Sr. AD, Value & Access, Innovation and Strategy Integration

BoehringerPRD•Brampton, ON

8d•Onsite

About The Position

The Sr. AD, Value & Access, Innovation and Strategy Integration role focuses on developing and implementing digital engagement strategies for organized customers (payors/health systems) and leading an integrated omnichannel strategy. This position involves steering cross-functional teams, analyzing market trends, and providing thought leadership on digital platforms and tools. Additionally, the role supports the evolution of the US Value & Access (VAx) strategy framework, ensuring integration into strategic deliverables and alignment with global strategies. The position also involves ensuring organizational readiness through guidance, training, and tools for the Value & Access, Innovation and Strategy (VAIS) organization.

Requirements

Master's degree (U.S. or foreign equivalent) in Business Administration, Marketing, Healthcare Management, or related field and five (5) years of experience in the job offered or in a related role OR Bachelor’s degree (U.S. or foreign equivalent) in Business Administration, Marketing, Healthcare Management, or related field and seven (7) years of experience in the job offered or in a related role.
Five (5) years of experience with: working in healthcare strategy, or working in strategy, medical and healthcare affairs, marketing, and go-to-market capabilities in the pharmaceutical industry.
Five (5) years of experience with: leading cross-functional teams in a highly-matrixed organization, with or without authority and across global and local entities.
Three (3) years of experience with: working on strategic customer collaborations for organized customers, including U.S. payors and health systems.
Three (3) years of experience with: using Tableau, PowerBI, and Veeva Vault and CRM.
Three (3) years of experience with: program management.
Three (3) years of experience with: leading organizational change management and training development for global implementation.
Three (3) years of experience with: leadership of business process steering and pharmaceutical product life cycle management.
Three (3) years of experience with: leading strategic consulting and healthcare marketing agency partners including management of budget of at least 1 million USD/annually.

Responsibilities

Develop, oversee and implement components of the strategic digital engagement plan for organized customers (payor/health systems).
Lead execution and evolution of strategic digital plan and digital roadmap through monitoring of progress and related Key Performance Indicators.
Work with key stakeholders to support delivery and value realization.
Lead development and implementation of integrated omnichannel strategy for organized payor customers, ensuring seamless and consistent customer experience across all touchpoints including digital, social media, 3rd party and traditional engagement channels.
Steer cross-functional teams (i.e., Marketing, payor sales, Health Economics and Outcomes Research, data insights and analytics, IT, etc.) to align and optimize channel strategies and tactics to achieve commercial objectives.
Monitor and analyze channel performance, customer engagement, and market trends to mitigate risk and identify opportunities for growth and improvement.
Provide thought leadership and influence the selection, implementation and ongoing optimization of digital platforms, tools and technologies to support and evolve omnichannel strategy for payor customers.
Develop and implement robust measurement and reporting framework to track effectiveness of omnichannel initiatives and inform data-driven decision making.
Lead change management and training approach through development of resources and tools to ensure stakeholders (content creators, field teams, etc.) are prepared to support and execute the omnichannel customer experience.
Support evolution and enhancement of the US Value & Access (VAx) strategy framework to ensure Value & Access integration into local and global strategic deliverables (Integrated Asset Plan/Integrated Customer Plan), cross-functional alignment with Medical and Marketing and incorporation of value drivers into strategic planning.
Oversee standardization, adherence and consistency of the holistic Value & Access strategy framework across portfolio to ensure proactive strategic planning for routine business and planning for specific access challenges/reacting to market events in alignment to global access strategy.
Ensure integration, alignment and consistency in execution with the global Value & Access Excellence Framework by representing the requirements and specific market environment of the US business.
Ensure organizational readiness and continued adoption by providing guidance, training, tools to Value & Access, Innovation and Strategy (VAIS) organization.