Sponsorship Measurement Analyst

Learfield•Dallas, TX

About The Position

The Sponsorship Measurement Analyst delivers data-driven asset valuations, measurement insights, and strategic storytelling to support revenue generation and partner success. The role works closely with sales, property, insights, and leadership teams to evaluate sponsorship and media assets, develop sales narratives, and provide actionable measurement and valuation recommendations. It maintains the accuracy and integrity of valuation methodologies, measurement tools, and supporting data, and translates analytics into clear business insights for internal and external stakeholders. Through cross-functional collaboration, process improvement, and expertise in industry-standard valuation and media measurement practices, the analyst supports informed decision-making, sales effectiveness, and the value of client and partner investments.

Requirements

At least 2 years of experience in data analytics or business intelligence, preferably in sports, media, or entertainment.
Ability to use data to analyze, summarize, and communicate results that support business decisions.
Skill in creating tailored communications for internal sellers, brand partners, management, and data analysts.
Strong organizational, communication, and interpersonal skills.
Analytical mindset and strong attention to detail.
Ability to adapt and thrive in a fast-paced, evolving environment.

Nice To Haves

Bachelor’s degree in Business, Data Management, Sports Management, Communications, or a related field.
Experience in the sports sponsorship industry, including knowledge of sponsorship inventory and the sales process.
Familiarity with valuation tools across marketing channels, including live events, social media, digital campaigns, and television.
Working knowledge of Tableau.
Familiarity with SQL and database management.

Responsibilities

Execute end-to-end asset valuations based on priorities established by Sales Leadership.
Assist brand strategy and insights teams with valuation requests for elite-level sales materials for local sellers.
Help develop sales narratives for local sales teams, athletic departments, and select brand partners.
Ensure measurement deliverables are presentation-ready and aligned with stakeholder expectations by collaborating with sellers and Sales Leadership.
Partner with properties and sellers to develop valuation strategies and data-driven sales stories.
Work with the Senior Analyst of Measurement and Manager of Pricing and Valuation to provide detailed recaps for brand partners.
Routinely audit the internal valuation tool for accuracy of data inputs and valuation calculations.
Collaborate with the insights team to ensure the accuracy and quality of third-party viewership, attendance, and demographic dashboards.
Develop and maintain expertise in internal media measurement tools and methodologies, including CPMs, equivalent units, quality indexing, HIVE, and Critical Mention.
Support onboarding and training by developing scalable, on-demand valuation resources for the broader sales organization.
Perform other duties and special projects as assigned.