Senior Analyst, Media Measurement

ButcherBox•Watertown, MA

2d•$130,000 - $150,000•Hybrid

About The Position

ButcherBox is hiring a senior-level individual contributor in Commercial Operations to own new member acquisition analytics. The Senior Analyst, Media Measurement will be the senior analytics voice on the growth team, deciding what to measure, interpreting results, and recommending actions. The role involves identifying opportunities, designing tests, conducting analysis, and carrying findings through to decisions in collaboration with senior leadership and channel managers. The position covers acquisition performance across paid social, SEM, affiliate, streaming, podcast, and other channels, as well as the site funnel and lead/email capture. The analyst will lead the measurement framework by bringing together incrementality tests, marketing mix modeling, and platform-reported results; validate and challenge MMM outputs; and translate results into budget recommendations. The role also owns testing, new-member unit economics, weekly channel deep dives, business reviews, self-service Power BI reporting, and the quality of analytical work across the team, including mentoring junior analysts. The marketing and commercial teams use a hybrid work model. The ideal candidate works from the Watertown, Massachusetts office two to three days per week alongside the growth team.

Requirements

At least 4 years of analytics experience, including at least 3 years in marketing or acquisition analytics in DTC, subscription, e-commerce, or an agency setting.
Advanced, hands-on SQL skills, including multi-step CTEs, window functions, cohort and funnel construction, deduplicating event and order data, and debugging others’ queries.
Proficiency in Power BI, including data modeling.
Hands-on experience designing and interpreting incrementality tests.
Deep understanding of how marketing mix modeling works and its limitations.
A track record of recommendations that changed spend, targets, or strategy, with the ability to explain the outcomes.
Comfort making decisions with incomplete data.
Ability to present concisely to senior, non-technical stakeholders, lead with the answer, defend conclusions, and acknowledge uncertainty.
A bias toward action and a focus on the practical implications of analysis.
Willingness to challenge stakeholders when data conflicts with their expectations.

Nice To Haves

Experience with Databricks and dbt.
Python.

Responsibilities

Own acquisition performance analysis across paid social, SEM, affiliate, streaming, podcast, and other channels, as well as the site funnel and lead/email capture; diagnose changes and recommend budget allocation.
Own the measurement framework, combining incrementality tests, marketing mix modeling, and platform-reported results into a trusted view of channel performance.
Lead MMM validation by reviewing inputs and outputs, pressure-testing results against business knowledge, and translating findings into budget recommendations.
Design and analyze A/B and incrementality tests, including geo holdouts, conversion lift, and matched-market tests; determine sizing, power, guardrails, and go/no-go recommendations.
Analyze new-member unit economics, including predictive LTV and LTV:CPA, and apply them to acquisition strategy, targets, and tradeoffs.
Lead weekly channel deep dives and contribute to business reviews where acquisition decisions are made.
Build self-service reporting in Power BI and provide clean, documented data for the growth team.
Set the bar for analytical quality, mentor junior analysts, and review their work.
Present concise findings to senior, non-technical stakeholders, defend conclusions, and communicate when an answer is not yet known.
Push back on stakeholders, including senior stakeholders, when the data supports a different conclusion.