Specialist, Marketing Management

Nationwide • Columbus, OH

1d • Hybrid

About The Position

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you! As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Requirements

• FINRA Series 6 required within 120 days of hire.
• Bachelor’s degree in marketing, business administration or related field preferred.
• Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.
• Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period.
• Additional licenses/registrations may be required when new products and services are implemented.
• If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
• Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
• Proven marketing development and project management experience.
• Passion for marketing and delivering positive customer experiences.
• Ability to lead multiple projects and drive forward key deliverables.
• Ability to influence at all levels and work effectively across functions and geographies.
• Ability to use analytics to draw conclusions and make recommendations.
• Excellent communicator, highly organized, and able to build effective partnerships across functions.
• Other criteria, including leadership skills, competencies and experiences may take precedence.
• Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
• Regularly and consistently demonstrates Nationwide Values.

Nice To Haves

• Detail-oriented content creator – Produces clear, accurate and on-brand content that meets requirements and timelines.
• Data-aware executor – Uses available performance data and partner input to refine content decisions and flag opportunities for improvement.
• Collaborative partner – Works effectively with cross-functional teams, communicates clearly and embraces feedback to deliver the best participant experience.

Responsibilities

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
• Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
• Collaborates on and assists with creative development and provides feedback on look and feel.
• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Monitors timelines to ensure programs are on strategy and on schedule.
• Informs leader of any discrepancies.
• May perform other responsibilities as assigned.

Benefits

• medical/dental/vision
• life insurance
• short and long term disability coverage
• paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
• nine paid holidays
• 8 hours of Lifetime paid time off
• 8 hours of Unity Day paid time off
• 401(k) with company match
• company-paid pension plan
• business casual attire

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level