Consultant, Marketing Management

Nationwide Mutual Insurance•Columbus, OH

8d•Hybrid

About The Position

This role is for a Marketing Consultant focused on expanding Nationwide's Protected Retirement Solutions. The consultant will be a strategic engine for integrated marketing and participant content, connecting product innovation with clear, human storytelling to drive awareness, understanding, and adoption. The position requires defining and executing marketing and content strategies across various stakeholders including consultants, advisors, plan sponsors, and participants, while partnering with product, distribution, sales, digital, analytics, and external agencies. This is an opportunity for a marketer who thrives in complexity, possesses both vision and execution excellence, and is energized by building new capabilities in a fast-evolving space.

Requirements

Strategic yet execution-oriented marketer who can connect long-term vision to phased, practical plans that deliver results.
Comfortable navigating complexity, with the ability to work effectively across a highly matrixed organization and shifting priorities.
Storyteller who starts with audience needs and emotions, simplifying complex retirement concepts into clear, action-oriented messaging.
Strong collaborator and influencer, able to build trusted partnerships across sales, product, analytics, legal, compliance, operations, and agencies.
Highly organized and detail-driven, with strong project planning, documentation, and follow-through across multiple concurrent initiatives, including product tools and calculators.
Data-informed decision maker, using insights and experimentation to guide strategy, optimize performance, and scale what works.
Confident communicator with executive presence, capable of influencing senior leaders and aligning stakeholders around shared goals.
Learning-oriented and adaptable, energized by evolving solutions, new tools, and emerging trends in retirement and participant behavior.
Ownership mindset, bringing energy, accountability, and momentum to high-visibility, business-critical initiatives.
FINFRA Series 6 required within 120 days of hire.
Bachelor’s degree in marketing, business administration or related field preferred.
Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
Knowledge of project leadership concepts and methodologies.
Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships.
Ability to lead and prioritize projects.
Ability to function independently or in a team environment with limited supervision.
Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Nice To Haves

Master’s degree is a plus.
Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus.
Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit.
Additional licenses/registrations may be required when new products and services are implemented.
If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Responsibilities

Develop and lead holistic launch and promotional strategies for Protected Retirement Solutions, including in-plan guarantee products, in partnership with internal and external product stakeholders.
Define and evolve participant content and messaging strategies across web, mobile, email, webinars, on-site experiences, and sales-led moments, ensuring a cohesive and connected story.
Translate business goals (e.g., enrollment, deferral increases, rollovers, retention, digital adoption, solution uptake) into clear marketing and content pillars that scale across plans and segments.
Build, maintain, and enhance marketing and content assets—including web pages, videos, print materials, educational resources, tools, calculators, and presentations.
Map and optimize end-to-end audience journeys, partnering closely with other audience owners, Digital, and UX teams so content, triggers, and experiences work together seamlessly.
Govern content libraries, templates, and product brand guides to drive reuse, consistency, quality, and compliance across product and promotional materials.
Measure performance and apply insights, analytics, and test-and-learn approaches (A/B, multivariate) to continuously improve outcomes and inform future strategy and campaigns.
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business.
Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Collaborates on and/or may lead creative development, and provides feedback on look and feel.
Develops creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics.
Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.

Benefits

medical/dental/vision
life insurance
short and long term disability coverage
paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
nine paid holidays
8 hours of Lifetime paid time off
8 hours of Unity Day paid time off
401(k) with company match
company-paid pension plan
business casual attire