Marketing Consultant

Goldfish Swim School Franchising•Troy, MI

12h•Remote

About The Position

The Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharing brand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing plans. The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.

Requirements

BA in Marketing, Public Relations, Communications, or related field
Minimum 3+ years marketing experience; franchise and/or field marketing experience highly preferred
Willing to travel up to 15% of the time
Embrace and be guided by the Core Values of the company

Nice To Haves

Proven track record in local marketing strategy and execution
Independent thinker with teamwork mentality and impeccable follow-through
Strong time management and multitasking skills with the ability to self-motivate in a fast-paced environment
Excellent written and verbal communication skills
Strong project management, problem-solving & organizational skills
Experience with a Mac-based environment and G Suite preferred

Responsibilities

Onboard new locations in assigned territory; following tiered support protocols for checklists, calls, and site visits.
Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions, offers, partnerships) necessary to capitalize on local marketing opportunities.
Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
Onboard, train, and monitor all franchisee social media channels in designated territory; auditing post frequency and ensuring brand standards while helping to drive engagement.
Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their understanding of processes and programs and use of brand-approved materials.
Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
Assist with team projects as needed.