Specialist Marketing & Communications

Advocate Health and Hospitals Corporation•Charlotte, NC

2d•Remote

About The Position

The Specialist Marketing & Communications role manages and contributes to Advocate Health’s social media strategy. The position creates and publishes content across the organization’s platforms to inform stakeholders, increase engagement, maintain reputation, and promote the system. It is remote based out of Charlotte, North Carolina, with an expectation to visit area facilities for content capture. The role also involves local, regional, national, and market travel, including coverage at events and facilities. The specialist develops and maintains editorial calendars, monitors social channels and reviews, responds to community members, and works with internal stakeholders to resolve issues. The role collaborates with patients, families, associates, clinicians, and partners to develop stories and event content, and provides social media coverage during weekday office hours and, as needed, evenings and weekends. It creates reports and dashboards and stays current with industry news and best practices. The position requires a bachelor’s degree in a relevant field or a bachelor’s degree combined with relevant experience, and typically three years of experience managing social media platforms. The pay range is $30.70–$46.05. The position is full time, benefits eligible, and scheduled for 40 hours per week.

Requirements

Bachelor’s degree in communications, journalism, public relations, marketing, advertising, or another business-related field; alternatively, a bachelor’s degree combined with relevant experience.
Typically three years of experience in day-to-day social media platform management.
Proficiency with media editing tools such as Adobe, CapCut, and Canva.
Comfort using a phone to capture photography and video content.
Strong written and oral communication skills; ability to create persuasive content suited to different platforms and audiences.
Proficiency with social media management and analytics tools and Microsoft Office; familiarity with WordPress.
Ability to develop social media strategies and tactics and communicate recommendations to external communications leadership under the guidance of social media leadership.
Ability to work independently in a self-directed, deadline-driven environment and follow through accurately under short timelines.
Strong organization, attention to detail, time management, critical thinking, and ability to synthesize complex information.
Ability to collaborate effectively with clinicians, management, executives, and other stakeholders.
Strategic thinking and ability to work in a team environment on initiatives that drive business results.
Adaptability and comfort working in a fast-paced environment and navigating ambiguity.
Strong interpersonal communication and relationship-development skills.
Ability to manage timelines and ensure efficient and effective communication activities.
Ability to sit, stand, walk, and bend throughout the workday; operate equipment necessary to perform the job; and travel, with possible exposure to weather and road hazards. Protective clothing must be worn as necessary.

Responsibilities

Execute and contribute to the organization’s social media strategy by posting regularly across its platforms.
Create daily branded social media content, including photography, video, and infographics, to support goals and engage communities.
Travel to locations to capture evergreen and timely social media content.
Monitor social pages and respond promptly to comments, reviews, questions, and concerns; work with internal stakeholders to resolve issues.
Stay current with social media industry news and best practices, contribute to channel strategy, and participate in creative brainstorming.
Coordinate with operations and system teams to support content promotion internally and externally.
Provide primary social platform coverage during weekday office hours and, as needed, outside work hours in evenings and weekends.
Execute reputation management strategies and monitor social channels for timely responses to consumers.
Support community, partner, sports partnership, and system-wide or site events with live, in-person social media coverage.
Collaborate with patients, families, associates, and clinical professionals to develop stories that enhance the brand.
Prepare timely social media reports and monthly or as-needed dashboards.
Maintain monthly editorial calendars with pre-approved posts supporting brand goals, partnerships, events, and other initiatives.