Marketing & Communications Specialist

TruX Retail Partner • Carlisle, PA

5d • $65,000 - $85,000 • Remote

About The Position

The Marketing & Communications Specialist leads TruX’s marketing campaigns, brand strategy, and internal and external communications to strengthen market positioning, brand awareness, and business growth. The role advises executive leadership on marketing strategy, brand positioning, communications priorities, and business development opportunities, translating market intelligence and business objectives into strategic recommendations that influence business decisions and organizational growth. The specialist uses market research, competitive insights, and performance metrics to identify opportunities, optimize marketing effectiveness, and strengthen TruX’s industry presence and value proposition.

The position leads marketing, communications, digital and social media, content, public relations, thought leadership, industry outreach, strategic partnership, and employer branding initiatives. It develops executive, retailer, and business development presentations, evaluates marketing performance and campaign effectiveness, improves return on marketing investment, maintains brand and quality standards, and identifies and escalates material communications, compliance, and reputational risks.

The role works remotely and collaborates regularly with executive leadership and cross-functional teams.

Requirements

• At least 3 years of experience in marketing, communications, branding, digital marketing, public relations, graphic design, or a related field.
• Experience developing and executing marketing campaigns, managing projects from planning through completion, and evaluating performance.
• Proficiency in creating marketing materials, presentations, graphics, and branded content using Canva, Adobe Creative Suite, Microsoft PowerPoint, or comparable tools.
• Working knowledge of marketing strategy, brand development, digital content, communications practices, social media management, and campaign measurement.
• Ability to research industry trends, assess competitive activity, identify market opportunities, and translate findings into actionable recommendations.
• Demonstrated project management skills, including prioritizing initiatives, managing competing deadlines, and coordinating deliverables.
• Ability to work independently in a remote environment while collaborating effectively with executive leadership and cross-functional teams.
• Strong written and verbal communication skills, including writing, editing, proofreading, presentation development, and adapting messaging for diverse audiences.
• Strong creative, visual design, and brand management skills, with attention to accuracy, quality, consistency, and professional presentation.
• Strong analytical and strategic thinking skills, including the ability to evaluate market conditions, interpret performance data, identify opportunities, and assess business implications.
• Sound judgment and decision-making skills, including the ability to establish priorities, develop solutions, make consequential recommendations, and improve marketing effectiveness with limited supervision.
• Strong organizational and time management skills, including the ability to manage multiple initiatives, coordinate resources, and meet deadlines.
• Effective collaboration, relationship-building, and influencing skills, including the ability to work with leadership and cross-functional teams and handle confidential information with discretion.
• Adaptability and commitment to continuous improvement, including the ability to learn new tools and technologies, incorporate feedback, and refine processes and performance.

Nice To Haves

• A bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, or a related field is preferred; equivalent relevant experience will be considered.

Responsibilities

• Lead marketing campaigns, brand initiatives, and strategies aligned with TruX’s business objectives, market positioning, and growth priorities.
• Advise executive leadership on marketing, communications, brand positioning, and business development, providing recommendations and directing initiatives within established objectives and delegated authority.
• Analyze industry trends, competitive activity, emerging technologies, and market opportunities to inform strategic recommendations, strengthen competitive differentiation, and advance business growth.
• Lead internal and external communications strategy, including executive messaging, organizational announcements, and stakeholder communications, to advance business priorities and protect brand reputation.
• Lead digital marketing, social media, and content strategy to strengthen brand visibility, market positioning, and audience engagement; evaluate performance and optimize campaigns.
• Develop public relations, thought leadership, industry outreach, and strategic partnership initiatives to strengthen market presence and business relationships.
• Lead employer branding strategy with Human Resources and Talent Delivery to enhance talent attraction and support organizational growth.
• Develop executive, retailer, and business development presentations that translate business data and strategic priorities into compelling value propositions supporting client relationships, business decisions, and new business opportunities.
• Establish and evaluate marketing performance measures, assess campaign effectiveness and business impact, and implement improvements to optimize resource utilization and return on marketing investment.
• Maintain brand and quality standards and identify and escalate material communications, compliance, and reputational risks.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed