Specialist, Event Engagement

SHRM•Alexandria, VA

10d•Hybrid

About The Position

The Specialist, Event Engagement supports the planning, coordination, and execution of attendee experiences across organizational events, from executive gatherings to conferences and expos with up to 26,000 attendees. The role contributes to event branding, attendee engagement, event environments, vendor coordination, and live production, and manages defined event projects and workstreams from initial planning through onsite execution. The Specialist coordinates with internal stakeholders, external vendors, and event partners to deliver cohesive and memorable experiences. The position supports event branding and design, owns signage plans for assigned events, sources specialty vendors, and helps develop Main Stage production materials and onsite operations. It also partners with internal teams to deliver their programs and brands at events, and coordinates external vendor deliverables and execution. The role is hybrid, with Tuesday through Thursday in the office and Monday and Friday remote, and requires availability during standard business hours. Travel is moderate, at 20–30%.

Requirements

Three or more years of related experience in a similar work environment and role.
Familiarity with corporate events and/or city-wide conferences and expos.
Ability to build relationships internally and externally.
Strong project management skills and a history of success.
Strong written and verbal communication skills, including the ability to clearly articulate a story or idea to internal or external audiences.
Exemplary judgment, organization, and attention to detail.
Creativity and intellectual curiosity, especially regarding traditional and non-traditional events and associated trends.
Collaboration skills.
Ability to multitask and meet critical deadlines.
Ability to interact with all organizational levels and demonstrate customer service, diplomacy, and tact.
Proficiency in Microsoft Office applications.
Ability to effectively leverage AI tools and technologies to streamline workflows, enhance productivity, and improve work quality.
Ability to perform essential job functions with or without reasonable accommodation.
Ability to lift and carry up to 30 pounds as needed.
Availability during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.

Nice To Haves

Bachelor’s degree in Business, Marketing, Communications, Hospitality, Public Relations, or a related field, or relevant equivalent experience in lieu of a degree.
Experience with a PR, marketing, or event agency, or in-house experience for medium to large brands.

Responsibilities

Support development and implementation of event branding across printed, digital, environmental, and onsite assets.
Own the event signage plan for assigned events, coordinating needs, placement, messaging, visual consistency, and production with Event Logistics.
Source and coordinate entertainment, décor, and other specialty vendors to enhance event environments and attendee experience.
Bring forward ideas and event trends to strengthen attendee engagement and onsite experiences.
Support Main Stage production by developing and maintaining run-of-show, master script, rehearsal, and production documents.
Coordinate development of on-screen graphics, animations, and other visual content for programming stages.
Support onsite stage operations, including green room management, speaker movement, rehearsal and technical-check schedules, and show calling as assigned.
Partner cross-functionally with SHRM teams and internal business units to bring their priorities, programs, and brands to life at assigned events.
Support development and execution of onsite experiences for internal partners, including activations, programming, signage, meetings, and special events.
Manage assigned project timelines, deliverables, and budgets, coordinating with internal stakeholders and vendors to keep plans on track.
Coordinate external vendors on deliverables, deadlines, production details, and onsite execution.
Perform other duties and projects as assigned.