Specialist, Community Management (12-Month Contract)

Mazda Canada Inc•Richmond Hill, ON

1d•CA$30 - CA$37•Hybrid

About The Position

Reporting to the National Manager, Digital Innovation, the Specialist, Community Management will help shape how our brand engages with owners, fans, and enthusiasts across social media and online communities. You’ll be the frontline voice of Mazda Canada — building relationships, supporting major launches, surfacing great user‑generated content, and keeping a close pulse on sentiment and emerging conversations. The Specialist will help turn passive followers into active advocates by fostering authentic conversation, surfacing insights, and product storytelling.

Requirements

Post-secondary education in Communications, Public Relations, Marketing, or a related discipline.
2–3 years of professional experience in community management, social media, customer engagement, or a related role (agency and/or corporate experience considered).
Strong written communication skills, with the ability to adapt tone and messaging for different audiences and platforms while staying aligned to brand voice.
Demonstrated problem-solving, critical thinking, and sound judgment when prioritizing and escalating sensitive or high-impact issues.
Hands-on experience with major social platforms (e.g., Facebook, Instagram, YouTube, LinkedIn).
Experience monitoring and reporting on social KPIs and community engagement metrics; comfort translating data into clear, actionable insights.
Customer-first mindset with professionalism, empathy, authenticity, and attention to detail.
Ability to collaborate cross-functionally across internal departments to investigate and triage customer concerns and close the loop.

Nice To Haves

Experience with third-party tools (e.g., Hootsuite, Sprinklr, Sprout Social, Emplifi) is an asset.
Bilingual in French and English (spoken and written) is strongly preferred.

Responsibilities

Engage with customers and fans across Mazda Canada’s social channels, responding quickly and in a brand‑aligned tone.
Build authentic relationships and identify advocates, superfans, and standout User-Generated Content (UGC) creators.
Monitor forums, groups, and broader conversations to understand owner sentiment and emerging themes.
Support vehicle and campaign launches through proactive engagement, FAQs, and insights.
Curate and organize high‑quality UGC for brand storytelling, including rights management.
Track engagement metrics, sentiment trends, and recurring questions to inform internal teams and create action plans.
Help manage sensitive topics and escalations in collaboration with internal teams.