About The Position

Hitachi Vantara's customers run mission-critical workloads for Fortune 500 enterprises, government agencies, financial institutions, healthcare systems, and critical infrastructure operators. This role owns the go-to-market for solutions that help enterprises modernize and manage critical business applications and databases, improve cost and operational performance, strengthen resilience and continuity, and meet compliance obligations. The work involves translating complex technology into a clear market story, a differentiated solution narrative, and practical tools for sales teams. The role reports into product marketing leadership and owns strategy and execution for the Business Applications & Databases domain. It also involves executing established plans and priority solution plays across Data & Cyber Resilience and Virtualization & Cloud. This position is ideal for a product marketer with global enterprise B2B experience, strong analytical instincts, and the confidence to work across various teams without constant direction. The ideal candidate is proactive in seeking evidence and improving market positioning.

Requirements

  • 3–5 years in product marketing, solutions marketing, product management, technical marketing, or enterprise B2B technology marketing.
  • Experience owning or supporting go-to-market strategy and execution (e.g., solution launches, campaigns, sales plays).
  • Proven ability to translate complex technical capability into clear positioning, messaging, value propositions, and customer-facing content.
  • Experience building solution-oriented assets and enablement materials (web pages, solution briefs, data sheets, sales presentations, sales tools).
  • Experience supporting sales enablement, partner marketing, channel enablement, or field-readiness programs.
  • Experience in a global enterprise technology environment or supporting complex, multi-stakeholder B2B buying cycles.
  • Strong analytical skills to interpret market data, customer/analyst/competitive input, and build evidence-backed cases.
  • Strong writing and editing skills with the judgment to support claims with proof points.
  • Demonstrated ability to work independently and collaborate across product, sales, technical, partner, and marketing stakeholders.

Nice To Haves

  • Experience marketing to enterprise technology buyers and influencers across workload, application, or database modernization.
  • Familiarity with hybrid cloud, data infrastructure, enterprise data management, data protection, cybersecurity, or governance risk and compliance.
  • Experience developing narratives or programs for highly regulated industries.
  • Fluency with AI and LLM tools to accelerate research, content development, analysis, and go-to-market workflows.

Responsibilities

  • Define and execute domain go-to-market strategy for Business Applications & Databases, including positioning, messaging, target audiences, buyer needs, and solution narrative.
  • Translate solution strategy and technical capability into differentiated, outcome-led stories.
  • Create customer-facing assets such as solution pages, solution profiles, data sheets, sales presentations, and sales tools.
  • Develop assets and readiness programs for sales and partner enablement to support the buyer journey.
  • Execute established go-to-market plans and priority solution plays across Data & Cyber Resilience and Virtualization & Cloud.
  • Collaborate with product, sales, technical, partner, and marketing teams on messaging, content, enablement, campaigns, launches, and solution plays.
  • Gather and synthesize customer, market, competitive, analyst, and field input to refine differentiation and validate technical accuracy.
  • Deliver multiple deliverables, manage stakeholder reviews, and adapt to shifting priorities while maintaining high quality and timeliness.

Benefits

  • Industry-leading benefits, support, and services for holistic health and wellbeing.
  • Flexible arrangements that work for you (role and location dependent).
  • Sense of belonging, autonomy, freedom, and ownership.
  • Opportunity to work alongside talented people and share knowledge.
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