Soil Health Specialist

Holganix•Cedar Rapids, IA
•Remote

About The Position

Holganix is seeking a Direct Sales Manager, known internally as a Soil Health Specialist, to help growers adopt regenerative agriculture solutions that improve soil vitality, increase yields, and reduce reliance on inputs. The company manufactures and distributes a liquid microbial solution primarily to farmers, as well as to landscapers, golf courses, and performance turf users across the United States and Canada. The solution is described as improving soil health, crop yields, carbon sequestration, and crop carbon intensity while reducing the need for fertilizer, pesticides, and water. This remote role is based within Northwest Iowa; candidates outside that territory will not be considered. The specialist builds relationships with growers, educates them about soil health, and supports grower engagement and onboarding. The position includes regional travel and collaboration with Sales Managers and Agronomists. Holganix describes its team as diverse, connected, and focused on problem-solving, and notes that its growth may offer opportunities to take on varied work and develop within the company.

Requirements

  • Excellent written and oral communication skills, including the ability to communicate effectively with small and large groups.
  • Proficiency with Microsoft Outlook, Word, and Excel.
  • Proactive self-starter.
  • Experience working directly with farmers.
  • Willingness and capacity to travel regionally.
  • Passion for sustainable or regenerative agriculture.
  • Valid driver's license.

Nice To Haves

  • Bachelor’s degree preferred but not required.
  • Familiarity with CRM software such as HubSpot.
  • Knowledge of soil health; training is available.

Responsibilities

  • Host weekly grower meetings during the spring and fall selling seasons, with 10 meetings per season.
  • Drive meeting attendance through outreach, referrals, and strategic territory planning.
  • Present soil health concepts to groups of 5–20 growers in a peer-based, trust-first manner.
  • Collaborate with Sales Managers and Agronomists to deliver a strong field experience.
  • Serve as the main point of contact for grower engagement and onboarding.
  • Maintain CRM data integrity and provide timely follow-up on grower commitments.
  • Participate in team meetings, coaching sessions, and cross-functional huddles to support pod success.
  • Develop agronomic and sales communication skills through Thrive Hive enablement programs.
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