Social Media Student Ambassador

The University of Texas at Austin•Austin, UT

3d•Onsite

About The Position

Social Media Student Ambassadors create original, engaging content to bring University Housing and Dining’s social media presence to life. Under the supervision of the Social Media Strategist, the position works with a fast-paced, collaborative, and creative team, developing creative skills and gaining experience in content creation, marketing, and digital storytelling. The role produces content and campaign assets, participates in campaign planning and execution, monitors social media performance, and researches emerging trends and peer institutions. The position is based on the UT main campus in Austin, Texas, and is expected to continue. It is scheduled for 15 hours per week, with a minimum of 12 hours per week. The primary work schedule is Monday through Friday between 8:00 a.m. and 5:00 p.m.; occasional evening or weekend shifts may be required. Compensation is $13.75 per hour.

Requirements

Must be a current UT student.

Nice To Haves

Major in communication, marketing, advertising, communication studies, journalism, public relations, RTF, or another related field.
Social media or related employment experience.
Writing experience for digital channels.
Previous experience in advertising, marketing, or another related field.
Experience with Instagram, Instagram Reels, X (Twitter), and/or Facebook.
Experience with Sprout Social or other social media analytics tools.
Experience creating short-form social media content.
Experience with multimedia tools such as Edits and Adobe Creative Suite.
Comfort appearing on camera.

Responsibilities

Shoot, edit, and produce original photos, videos, reels, and graphics that align with the UHD brand voice.
Appear on camera when needed to host, narrate, or add personality to content across platforms.
Capture real-time content at events and turn live moments into posts and stories.
Pitch original content ideas and formats while following brand and style guidelines for the UHD and University brands.
Help plan social media campaigns, including brainstorming concepts, developing rollout timelines, identifying content needs, and producing final assets.
Collaborate with marketing, creative, and communications teams to bring campaign ideas to life.
Track content and campaign performance, analyze audience response, and apply insights to future content decisions.
Build reports for different audiences that communicate key metrics and content effectiveness, in collaboration with social media, content, and creative teams.
Monitor emerging social media trends, formats, and platform features, and translate relevant findings into content ideas.
Research peer institutions’ social media activity and present findings to inform content strategy.