Social Media Student Ambassador

University of Texas at Austin•Austin, TX

2d•Onsite

About The Position

Social Media Student Ambassadors create original, engaging content to support University Housing and Dining’s social media presence. Under the supervision of the Social Media Strategist, the position works with a fast-paced, collaborative, and creative team while gaining experience in content creation, marketing, and digital storytelling. The role is based on the UT main campus in Austin, Texas, and is scheduled for 15 hours per week, with a minimum of 12 hours per week. Work is primarily Monday through Friday between 8:00 a.m. and 5:00 p.m.; occasional evening or weekend shifts may be required based on business needs. The ambassador produces photos, videos, reels, and graphics; may appear on camera; captures content at events; pitches ideas; and helps develop and execute social media campaigns. The role also tracks and reports on content performance, monitors social media trends and platform features, and researches how peer institutions use social media. Compensation is $13.75 per hour. Required application materials are a resume and letter of interest. A criminal history background check is required for finalists under consideration. Students may choose to enroll in the UTSaver voluntary retirement programs.

Requirements

Must be a current UT student.

Nice To Haves

Major in communication, marketing, advertising, communication studies, journalism, public relations, RTF, or another related field.
Social media or other related employment experience.
Writing experience for digital channels.
Previous experience in advertising, marketing, or another related field.
Experience with Instagram, Instagram Reels, X (Twitter), and/or Facebook.
Experience with Sprout Social or other social media analytics tools.
Experience creating short-form social media content.
Experience with multimedia tools such as Edits and Adobe Creative Suite.
Comfort appearing on camera.

Responsibilities

Shoot, edit, and produce original photos, videos, reels, and graphics that reflect the UHD brand voice.
Appear on camera when needed to host, narrate, or otherwise contribute to content.
Capture real-time content at events and turn live moments into posts and stories.
Pitch original content ideas and formats while following brand and style guidelines for UHD and University brands.
Help develop social media campaigns by brainstorming concepts, building rollout timelines, determining content needs, and producing final assets.
Partner with marketing, creative, and communications teams to bring campaign ideas to life.
Track and analyze content and campaign performance to inform future content decisions.
Build reports highlighting key metrics and content effectiveness in collaboration with social media, content, and creative teams.
Monitor emerging social media trends, formats, and platform features and translate relevant findings into content ideas.
Research peer institutions’ social media activity and present findings to inform content strategy.