Social Media Strategist

Poo~Pourri•Addison, TX

2d•Hybrid

About The Position

We are looking for a Social Media Strategist who understands what makes people stop scrolling, engage, follow, share, and come back for more. This role will own the organic social strategy across both ~Pourri's brand channels and our founder's channels, developing a connected strategy that builds awareness, grows our audiences, increases engagement, and turns social into a meaningful driver for the business. We're looking for someone who doesn't just consume social media. You study it. You understand why something worked, what made someone engage, how platforms and audiences behave differently, and how to turn those insights into a repeatable growth strategy. You'll determine what we should be doing, where we should be doing it, why it matters, and how we'll measure whether it's working. This is a strategy-first position, but it isn't strategy from the sidelines. We're a small, entrepreneurial team, so you'll stay close to the work, collaborate directly with our content and creative partners, and be willing to jump in when needed.

Requirements

4–6 years of experience in social media strategy, organic social, content strategy, or a closely related field.
Proven experience developing social strategies that resulted in measurable follower growth, engagement, reach, or brand awareness.
Experience working with a consumer-facing brand.
Deep understanding of TikTok, Instagram, and YouTube/YouTube Shorts, with working knowledge of additional platforms such as Facebook, Pinterest, LinkedIn, and emerging channels.
Strong understanding of organic social analytics, KPIs, audience insights, platform performance, and experimentation.
Ability to show specific examples of strategies you've personally developed, what you changed, and the results those changes produced.
Strong understanding of short-form content, social storytelling, hooks, trends, platform-native creative, and what drives engagement.
Ability to balance creative instinct with data and use both to make decisions.
Strong writing, communication, and presentation skills.
Comfortable providing creative direction and working directly with people responsible for filming, editing, design, and content production.
Highly curious and naturally plugged into what's happening across social, culture, creators, consumer brands, and emerging platforms.
Comfortable operating in a fast-paced, entrepreneurial environment where priorities can change quickly.
Willing to get into the weeds when needed. You're a strategist, but you're not above the work.
Available for in-person collaboration, shoots, and events as needed.

Nice To Haves

Experience developing social strategy for a founder, CEO, entrepreneur, or public figure.
Experience working within a founder-led, entrepreneurial, or high-growth consumer company.
Experience balancing a corporate/consumer brand voice with a founder's personal voice.
Social strategy experience for a podcast, episodic show, or other recurring programming.
Experience working directly with platform representatives from Meta, TikTok, YouTube, or other major social platforms.
Social listening experience.
Experience working with creators and micro-influencers.
Experience translating organic social performance into paid social testing and creative recommendations.
Familiarity with tools such as Sprout Social or Sprinklr and project management platforms such as Asana.
Enough knowledge of content production and editing workflows to give strong creative direction without needing to be the team's full-time editor.

Responsibilities

Develop and own the organic social strategy across ~Pourri and our founder's social channels.
Build strategies specifically designed to increase followers, engagement, reach, and brand awareness.
Determine the role of each platform, including TikTok, Instagram, YouTube/YouTube Shorts, Facebook, LinkedIn, Pinterest, and emerging channels.
Determine what content belongs where, what should cross over between brand and founder channels, and why.
Develop content pillars, recurring formats, series, and channel strategies that can scale.
Establish the appropriate posting cadence and broader content rhythm based on audience behavior and platform performance.
Identify opportunities to build greater connection between ~Pourri's brand ecosystem and our founder-led content.
Establish social KPIs and reporting that clearly show what's working, what's not, and what we're doing next.
Analyze follower growth, engagement, reach, audience behavior, content performance, and emerging patterns.
Develop an ongoing organic testing strategy across hooks, formats, captions, creative approaches, pacing, timing, topics, and content styles.
Translate performance data into actionable recommendations for the creative and content teams.
Understand why high-performing content works and use those learnings to inform future organic and paid content.
Identify consumer cohorts and audience segments from a social perspective and recommend strategies for reaching and engaging them.
Monitor competitive brands, creators, founders, cultural conversations, and emerging social behaviors to identify opportunities we can act on.
Stay immersed in how social platforms are evolving, including algorithm changes, new features, emerging formats, and changing audience behavior.
Maintain relationships and stay in lockstep with platform and account representatives, including partners such as Meta.
Continually bring new ideas, opportunities, trends, tools, and platform learnings to the team.
Recognize the difference between a trend we should jump on and one we should leave alone.
Help ~Pourri move quickly when the internet presents an opportunity that authentically fits our brand.
Develop a connected social ecosystem for both ~Pourri and our founder while maintaining their distinct voices, audiences, and objectives.
Understand how a founder-led social presence can amplify the brand without simply duplicating brand content.
Help establish the voice, positioning, content pillars, and growth strategy for each channel.
Identify opportunities for founder content, podcast/episodic programming, brand content, and cultural moments to work together.
Protect what already works while pushing both the brand and founder channels forward.
Translate social strategy into clear, actionable direction for the people creating and executing content.
Partner closely with content production, creative, marketing, paid media, agencies, creators, and outside partners.
Develop briefs and provide direction on the hooks, angles, formats, and platform variations needed to bring the strategy to life.
Partner with the content team on real-time opportunities and adjust strategy based on what's happening online.
Identify high-performing organic content that should move into paid testing and provide context around why it worked.
Provide strategic guidance for micro-influencer and creator content, including briefs and performance feedback.