Social Media Strategist

MrBeast • Greenville, NC

14h

About The Position

The Social Media Strategist is responsible for social media operations across Beast Industries’ CPG brands, including Feastables, MrBeast Apparel, MrBeast Labs, Lunchly, and future Beast-owned properties. This role supports the strategy that determines how each brand shows up, stays ahead of culture, and ensures the right ideas make it to production. The candidate will act as a filter between creative energy and strategic execution, working closely with the creative team to test ideas, provide trend intelligence and competitive context, and drive strategic thinking before concepts reach the Head of Content. The ideal candidate will have a systems-thinking approach, deep platform fluency, trend forecasting discipline, competitive rigor, and strategic instincts to evaluate creative concepts for brand and audience fit. This role requires adapting strategies across different product categories and audiences, with a focus on high-volume brands like Feastables.

The Social Media Strategist will develop social media strategies for key brand moments, seasonal campaigns, and product launches, defining the strategic narrative, platform approach, and content mix. They will lead trend research across various platforms, surfacing opportunities and cultural moments to the creative team with context on brand fit. The role involves filtering and refining content concepts, bringing strategic insight, audience understanding, and competitive context. A key responsibility is building and maintaining a competitive intelligence practice, analyzing competitor performance and identifying whitespace opportunities. The strategist will track how brands engage Gen Z and Gen Alpha audiences, translating tactics into applicable strategies. They will analyze social analytics from Emplifi and platform dashboards to inform creative direction and platform prioritization. Additionally, the role includes writing integration briefs for MrBeast channels, building creative decks for campaign pitches, collaborating with Creator Partnerships, defining brand presence on each platform, contributing strategic input to social copy, maintaining a library of high-performing content, and adapting to different brand voices and audience contexts.

Requirements

• 3-5 years of experience in social media strategy, content strategy, or brand strategy for consumer-facing brands
• Demonstrated ability to translate trend research and competitive analysis into actionable creative direction
• Strong analytical skills with experience pulling insights from social analytics platforms (Emplifi, Sprout, or similar) and translating data into strategic recommendations
• Proven ability to write compelling strategic briefs and campaign frameworks that give creative teams clear direction without being prescriptive
• Deep, demonstrable fluency in internet culture, meme formats, creator ecosystems, and short-form video trends
• Experience working across multiple brands or products

Nice To Haves

• Experience working alongside or embedded within a creative team in a strategic advisory capacity
• Background in or strong understanding of the MrBeast content ecosystem and creator-native video formats
• Experience with TikTok Shop content strategy or social commerce
• Track record of identifying trends early and shaping how a brand responds to them
• Experience developing campaign strategies for product launches or seasonal brand moments
• Consumer brand, apparel, entertainment, creator economy, or agency experience

Responsibilities

• Develop social media strategies for tentpole brand moments, seasonal pushes, and product launches, defining the strategic narrative, platform approach, and content mix before creative execution begins
• Lead ongoing trend research across TikTok, Instagram, YouTube, X/Twitter, and emerging platforms, surfacing opportunities, relevant formats, sounds, and cultural moments to the creative team with context on timing and brand fit
• Work closely with the creative team to filter, refine, and pressure-test content concepts, bringing strategic insight, audience understanding, and competitive context to ensure the strongest ideas move forward
• Build and maintain a competitive intelligence practice: monthly audits across each brand’s category analyzing what competitors are winning attention on social, what’s falling flat, and where Beast brands have whitespace to own
• Track how brands (gaming, fashion, entertainment) engage Gen Z and Gen Alpha audiences and translate relevant tactics into Beast brand-applicable strategies
• Pull and analyze social analytics from Emplifi and platform dashboards weekly and monthly, translating performance data into clear insights that inform creative direction, content mix, and platform prioritization
• Write detailed MrBeast channel integration briefs including talking points, product highlights, brand expectations, and retailer callouts aligned to each brand’s comms calendar
• Build creative decks and strategic presentations for campaign pitches, strategy updates, and cross-functional alignment
• Collaborate with the Creator Partnerships Manager to evaluate creator-brand fit and ensure partnership activations align with brand strategy and audience targets
• Define and refine how each Beast brand should show up on each platform, including voice, format preferences, posting cadence, and content mix, and evolve that positioning as platforms and audiences shift
• Contribute strategic input to social copy and creative briefs, ensuring platform-specific language drives conversation and shareability rather than defaulting to marketing language
• Maintain a reference library of high-performing content examples from competitors, creators, and adjacent categories for team-wide learning and creative team inspiration
• Adapt and shift between brand voices, tones, and audience contexts quickly, recognizing that what works for Feastables may not work for Apparel or Lunchly, and vice versa

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed