Principal Associate, Social Media Strategist, Talent Marketing (Hybrid)

Capital One • McLean, VA

15d • $109,900 - $137,900 • Hybrid

About The Position

The Talent Marketing team educates prospective talent about life at Capital One, including its culture, values, and commitment to changing banking for good. The Social Media Strategist will evolve the company’s social presence by bridging strategic vision with tactical execution. The role owns channel strategy and content planning and optimization, translating Capital One’s culture into impactful social narratives. It includes executing organic and paid campaigns across platforms such as LinkedIn and Instagram, and making content discoverable through traditional and AI-driven search, including Generative Engine Optimization (GEO).

The strategist will turn complex insights into actionable growth, manage multi-platform workstreams, and maintain a consistent brand voice. The role works with Talent Marketing leadership, enterprise teams, agencies, and cross-functional video and blog teams to develop and scale social programs, strengthen community engagement, and measure the contribution of social initiatives to talent acquisition outcomes.

Requirements

• Bachelor’s degree or military experience.
• At least 3 years of experience in digital marketing, social media management, and paid media campaigns; experience in a highly regulated financial environment is described as ideal.
• At least 3 years of experience in content and creative development.

Nice To Haves

• At least 5 years of social media experience for consumer or candidate audiences, including content creation, social media advertising, or social content strategy.
• 1 year of experience adapting social media approaches due to the impact on Generative Engine Optimization (GEO) strategy.
• Experience working at, or partnering closely with, agencies or internal creative teams.
• Experience working for a large, highly matrixed, or Fortune 100 company.
• Experience working on an employer brand, recruitment marketing, or talent acquisition team.
• Experience using Sprinklr, Canva, or other social media management tools and platforms.
• Project management experience and the ability to manage details while maintaining a broader perspective.
• Passion for marketing and branding, and keeping up with social media and digital branding developments.
• Ability to pivot quickly between tasks and adapt to changing priorities and deadlines.

Responsibilities

• Drive the evolution of social media from standard publishing to an audience-first strategy that adapts to changing digital behaviors.
• Translate platform trends, performance data, and paid media insights into strategic recommendations that improve engagement and audience growth.
• Advise Talent Marketing leadership and propose and implement data-backed social initiatives.
• Partner with enterprise teams to establish and maintain social media best practices, brand governance, and compliance.
• Explore and evaluate agency partnerships for social moderation and safe, active community management.
• Develop and lead associate influencer and executive social programs to amplify the talent brand and foster employee advocacy.
• Partner with video and blog content teams to optimize production strategies and tailor content for social platform performance.
• Identify and implement tools, processes, and methodologies to create, measure, and scale the social media presence.
• Monitor and respond to conversations across social channels, serving as the consistent voice of Capital One Careers.
• Design and maintain a social reporting framework connecting platform metrics to talent acquisition outcomes and communicating social initiative ROI to leadership.

Benefits

• Comprehensive, competitive, and inclusive health, financial, and other benefits supporting total well-being.
• Eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior