Social Media Strategist $60,000-$99,000/annually

Mille Lacs Corporate Ventures•Hinckley, MN

1d•$60,000 - $99,000

About The Position

The Social Media Strategist manages Grand Casino’s social channels and develops a social strategy aligned with the brand’s strategy and tone. The role creates, captures, edits, and publishes content; manages content calendars; coordinates influencers; provides live social coverage of events; communicates with followers; and prepares monthly performance reports. It also supports property digital efforts such as signage, email, the website, and the mobile app. The position requires a standard Tuesday–Saturday workweek, with flexibility to work Sundays or Mondays as programming requires. Availability for nights, weekends, and business-critical holidays—including New Year’s Eve, Memorial Day, July 4th, and Labor Day—is also required. This is not a traditional Monday–Friday role and involves creating content for live events, promotions, and entertainment.

Requirements

High school diploma, GED, ability to pass a basic skills assessment, or successful completion of a related company-approved developmental placement program.
Bachelor’s degree in marketing, communication, or a related field, or comparable years of experience in digital marketing and social media.
Strong familiarity with the business applications of social media platforms, including Facebook, X, Instagram, TikTok, YouTube, and LinkedIn.
Two years of documented experience and demonstrated ability leading social media programs for a company that uses social media extensively.
Two years of demonstrated ability developing and implementing social strategies that consistently met or exceeded planned objectives.
Ability to secure a license from the Gaming Regulatory Authority (GRA).
Must follow all relevant Detailed Gaming Regulations (DGRs).

Nice To Haves

Two years of knowledge of and fluency in PowerPoint, Sprout Social or another social management tool, Salesforce Marketing Cloud, Canva Pro, and Adobe Product Suite.
Understanding of social media metrics and ability to interpret results and take action to improve campaign effectiveness.

Responsibilities

Manage Grand Casino social pages and profiles, including monitoring outside traditional work hours.
Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
Write, develop, and strategize online content production and scheduling.
Generate, edit, publish, and share content that drives positive daily engagement.
Assist with crisis management and communications in coordination with departments such as risk, security, and public relations.
Build meaningful connections and encourage loyalty through appropriate dialogue and messaging.
Moderate user-generated content and messages according to company and community policies.
Create and implement social media marketing plans and content calendars.
Collaborate with departments to manage company reputation, coordinate promotions, and increase consumer reach.
Track and analyze analytics, traffic, demographics, and campaign effectiveness to inform future outcomes.
Develop monthly reports for internal team members, including analytics and competitor research.
Coordinate with departments to answer questions and address issues on social channels clearly and promptly, and ensure department and property content and information are promoted accurately.
Develop and enforce internal social media guidelines and best practices.
Stay current with social media trends and best practices.
Write, develop, record, and edit videos for online use.
Represent Grand Casino in on-camera social media content.
Perform regular updates to the Grand Casino website.
Assist with creating and scheduling digital assets and signage.
Assist with developing interactive email content for the consumer database.
Perform other duties related to the role.