Part-Time Social Media Specialist

Maumee Supply•Perrysburg, OH

23h•Hybrid

About The Position

Maumee Supply and Waterhouse bath & kitchen studio are seeking a highly accountable, creative, and organized Part-Time Social Media Specialist to support ongoing brand awareness, customer engagement, and lead-generation efforts. This role is responsible for creating and managing social media content and campaigns that not only maintain a consistent brand presence, but also generate measurable business results. The ideal candidate understands how to turn content into customer action — including showroom visits, quote requests, contractor inquiries, consultations, and promotion-driven sales opportunities. This position is ideal for someone who enjoys storytelling, understands visual branding, can work independently, and is interested in learning the plumbing, heating, cooling, industrial, and decorative plumbing fixture industries. Success in this role is measured by consistency, creativity, customer engagement, and business impact — not simply content output or follower counts. The primary objective of this role is to create consistent digital content that builds brand awareness while converting attention into customer action. Every post, ad, reel, and campaign should help move customers toward actions such as: Requesting a quote, Visiting the showroom, Calling or messaging the sales team, Asking about product availability, Scheduling a consultation, Redeeming a promotion, Visiting the branch or counter, Clicking through to a landing page or offer. This role should help position social media as a reliable lead-generation and customer engagement channel for both brands.

Requirements

Experience managing social media accounts for a business or brand
Strong writing and communication skills
Ability to create clear, engaging captions and calls to action
Basic photo and video editing skills using mobile apps or desktop tools
Familiarity with social media scheduling platforms
Working knowledge of Meta Ads Manager or experience supporting paid social campaigns
Ability to identify and leverage content trends appropriately
Strong organization and attention to detail
Self-motivated and dependable with the ability to work independently
Ability to meet deadlines with minimal supervision
Willingness to learn the plumbing, heating, cooling, industrial, and decorative plumbing fixture industries

Nice To Haves

Understanding of lead generation and conversion-focused marketing
Interest in home design, remodeling, contractor solutions, or building products
Comfort capturing onsite content and interacting with staff and customers
Ability to think strategically about content performance and customer engagement

Responsibilities

Develop and execute a monthly content calendar aligned with marketing goals, promotions, seasonal demand cycles, and business priorities.
Support monthly sales initiatives and promotions by developing campaigns tied directly to products, services, seasonal demand, and vendor opportunities.
Assist in creating and managing paid Meta (Facebook & Instagram) campaigns focused on increasing awareness, engagement, inquiries, and conversions.
Monitor social channels for customer interactions and help ensure inquiries are acknowledged and routed appropriately.
Visit Maumee Supply and/or Waterhouse locations a minimum of twice per month to capture original content.
Schedule and publish content using approved social media management tools and platforms, monitoring and applying trends that aligns with brand standards and audience, and track content performance.
Work closely with the Marketing Manager to align messaging, promotions, campaigns, and priorities, take direction while bringing new ideas forward, maintain reliable communication and consistent follow-through, be open to feedback and revisions, work independently while managing deadline and deliverables.