Social Media Specialist

Everbrave Branding Group Ltd.•Chestermere, AB

2d•CA$60,000 - CA$75,000•Hybrid

About The Position

You bring Everbrave clients’ brands to life across social media with content and campaigns that connect, engage, and convert. From strategy to execution, you own the full social media presence – managing both organic content and paid campaigns across Meta, Instagram, LinkedIn, and TikTok – ensuring every post, story, reel, and ad reflects the brand, serves the audience, and drives measurable business results. This role sits at the intersection of creative thinking and performance marketing. You know how to craft content that stops the scroll, and you know how to use data to make it work harder.

Requirements

3–5 years of experience managing social media for brands or clients, ideally in an agency setting.
Demonstrated experience running paid social campaigns on Meta, LinkedIn, and/or TikTok with measurable results.
Strong understanding of social media strategy, content development, community management, and paid media principles.
Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
Experience with social media scheduling tools (e.g., HubSpot, HeyOrca, Later, or equivalent).
Analytical mindset with the ability to interpret performance data and translate it into strategic recommendations.
Excellent written communication skills with a strong grasp of brand voice and copywriting.
Strong attention to detail and commitment to quality.
Confident participating in client meetings and presenting performance updates.
Comfortable working in a Mac environment.

Nice To Haves

Experience working with HubSpot or other CRMs to track leads from social is an asset.

Responsibilities

Develop and maintain monthly content calendars for client social media channels across Meta, Instagram, LinkedIn, and TikTok.
Write, schedule, and publish engaging organic content aligned with client brand voice and strategic objectives.
Concept and brief creative assets (images, carousels, Reels, TikToks) in collaboration with the creative team.
Monitor and respond to community engagement, fostering meaningful audience interactions.
Stay current with platform trends, content formats, and algorithm updates to ensure content remains relevant and effective.
Plan, set up, execute, and optimize paid social campaigns on Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
Develop audience targeting strategies including custom audiences, lookalikes, retargeting, and interest-based segments.
Write and test ad copy variations and collaborate with the creative team to develop high-performing ad creative.
Monitor campaign performance daily, making real-time adjustments to bidding, budgets, audiences, and creative to maximize results.
Ensure campaign objectives, conversion tracking, and pixel/tag implementation are correctly configured.
Produce regular performance reports for both organic and paid social across client accounts, translating data into actionable insights.
Establish and track KPIs including reach, engagement rate, follower growth, CTR, CPL, ROAS, and conversion volume.
Conduct A/B testing on creative, copy, and targeting to continuously improve campaign effectiveness.
Bring proactive optimization recommendations to Growth Managers and clients on an ongoing basis.
Participate in client meetings and status calls, presenting social performance and recommendations with confidence.
Collaborate with Growth Managers to ensure social media activity integrates with broader growth marketing programs.
Coordinate with the HubSpot team to ensure social ad leads are correctly tracked within the CRM.
Review all deliverables for quality, accuracy, and brand alignment before publishing or submitting to clients.
Participate in internal team meetings and provide updates on client social performance.
Perform other assigned duties as required.