Social Media Specialist

Carboline•Baltimore, MD

3h•$68,000 - $85,000

About The Position

The Social Media Specialist supports the planning, execution, and optimization of DAP’s organic social media presence across priority platforms. This role contributes to content development, publishing, and community engagement, while also supporting elements of strategy, planning, and performance analysis. The Specialist plays a key role in maintaining consistent, high‑quality channel execution and supporting launch readiness, while partnering closely with Creative, PR, Influencer Marketing, and other cross functional teams. Over time, this role is expected to build capability in strategic thinking, platform expertise, and performance analysis as DAP continues to evolve its social media function.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
3–5+ years of experience in social media, digital marketing, or content execution roles.
Strong understanding of social media platforms, formats, and best practices.
Experience creating and publishing content across multiple social channels.
Familiarity with social media management and reporting tools.
Ability to interpret performance data and apply insights to improve execution.
Exposure to AI‑enabled tools for research, content support, or reporting is a plus.

Responsibilities

Draft, schedule, and publish social media content across priority platforms, including Instagram, TikTok, Facebook, and YouTube.
Maintain consistent channel presence, cadence, and platform hygiene (bios, highlights, playlists, and evergreen elements).
Support execution of both evergreen and campaign‑driven content calendars.
Ensure all published content aligns with brand voice, quality standards, and platform best practices.
Stay current on platform updates, features, and trends to support timely and relevant execution.
Translate campaign briefs, product launches, and business priorities into actionable content plans and execution timelines.
Identify and curate user‑generated and approved creator‑generated content for use across social channels.
Support integration of UGC into social storytelling, campaigns, and platform‑specific formats.
Contribute to content optimization by applying performance learnings and platform insights.
Maintain accessibility of priority content assets for ongoing use.
Partner with Creative Services and Studio teams to support development of social‑first and platform‑native content.
Provide input on content formats, trends, and platform best practices during planning and execution.
Ensure studio‑produced assets are adapted appropriately for social platforms.
Participate in select content capture or studio shoots where needed to support execution.
Manage day‑to‑day community engagement, including comment moderation and direct message responses where appropriate.
Follow established guidelines for escalation of customer, product, or brand‑related issues.
Monitor social conversations and platform activity to identify trends, feedback, and emerging topics.
Share relevant insights with internal teams to inform content and campaign planning.
Create and maintain reports and dashboards supporting campaigns, launches, and ongoing social performance.
Track and summarize key performance indicators across platforms.
Support analysis of performance data and provide input into optimization recommendations.
Ensure reporting outputs are clear, accurate, and aligned with business needs.
Monitor emerging platforms, content formats, and social media trends.
Support testing and experimentation with new formats and ideas where appropriate.
Collaborate with PR on LinkedIn content execution and support alignment with broader communication strategies.
Partner with internal teams to support evolving social media initiatives over time.