Social Media Specialist

LV Petroleum

About The Position

Social Media Website Content Specialist responsible for creating, managing, and optimizing content across LV Petroleum's social media channels and its associated website, ensuring consistency, engagement, and alignment with marketing goals. This role sits between a pure content creator and a marketing strategist. The specialist develops and executes content strategies for our social channels, producing posts, managing editorial calendars, and ensuring quality and brand voice consistency across platforms. He/She will also integrate social media content for our website to drive traffic, engagement, and conversions.

Requirements

Strong copywriting, editing, and communication abilities to produce compelling, brand-aligned content
Ability to create own content in Adobe Creative Suite
Proficiency in interpreting social media and website analytics
Knowledge of major platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
Ability to manage multiple content streams and deadlines
Strong teamwork and cross-functional coordination skills

Nice To Haves

Familiarity with SEO, paid social advertising, or content management systems

Responsibilities

Develop and manage monthly social content calendars, aligning brand goals and audience insights
Write platform-native copy (captions, scripts, story text) and create visual/video assets for all active platforms
Analyze post-performance weekly/monthly to identify top-performing content types and topics
Develop recurring content series to build audience habits and brand recognition
Optimize website content for SEO and social sharing, ensuring it complements and supports social media campaigns
Respond to comments, messages, and mentions; foster audience interaction
Use analytics tools to track engagement, reach, conversions, and generate insights for strategy refinement
Work with marketing, design, PR, and customer service teams to integrate social media into broader campaigns