Social Media Specialist

Santa Fe College•Gainesville, FL

About The Position

The Marketing and Communications department supports Santa Fe College’s (SF) efforts to recruit and retain students, expand community outreach, build relationships, and encourage advocacy and support. This is achieved through advertising and promotions, event support, the College website and social media accounts, as well as through internal newSFeed and media relations. The Social Media Specialist is responsible for planning, producing, and publishing content that promotes the college on social media platforms utilizing the unified brand and communications strategy. By nature of the position, the Social Media Specialist will also be responsible for enhancing SF’s brand presence and engaging with students, employees, and the college community.

Requirements

An associate’s degree in marketing, public relations, or a related discipline with two (2) years of work experience in social media, digital marketing, or a related field and/or a combination of related completed education and experience equal to four (4) years.
A criminal background check will be conducted.

Nice To Haves

A bachelor’s degree in marketing, public relations, or a related discipline with two (2) years of work experience in social media, digital marketing, and related fields.
Ability to work successfully in a multi-cultural environment.
Adaptability to Change – able to be flexible and supportive, able to positively and proactively assimilate change in rapid growth environment.
Communication – able to effectively communicate in a professional, diplomatic, empathetic, and tactful manner using preferred method and level as applicable to the job.
Customer Service – ability to respond promptly and courteously to all questions from students and faculty, demonstrating patience and persistence when helping students with little or no computer skills.
Ethics – able to demonstrate integrity, professionalism, civility, and a high degree of ethics in all job-related actions.
Organization & Time Management – able to plan, schedule, and organize tasks related to the job to achieve goals within or ahead of established time frames.
Problem Solving – proven skills in identifying issues, determining their cause, developing creative solutions, and following through with implementing resolutions.
Relationship Management – able to personally provide high level of interactive service to others, building relationships and addressing identified needs.
Results Orientation – proven ability to set and exceed established targets.
Systems & Software - proficient level of knowledge of Microsoft Office and/or relevant position software programs.
Detail Oriented - Proven accuracy and attention to detail.
Multi-task - Ability to expeditiously organize, coordinate, manage, prioritize, and perform multiple tasks simultaneously to swiftly assess a situation, determine a logical course of action, and apply the appropriate response.

Responsibilities

Plans, writes, records, and posts original and engaging SF branded content across all social media platforms, as well as manages boosted and paid posts.
Adheres to the brand guidelines for tone, messaging, and visuals to maintain a consistent brand image and ensures all SF social media posts and interactions reflect this.
Maintains content, monitors performance, and assists in the development of social media marketing strategies on digital media accounts.
Produces analytic reports across all social media and digital platforms for the Marketing Manager to maximize reach and engagement.
Checks social and digital accounts on a daily basis for alerts and mentions, connects followers with appropriate college departments, and responds to Google reviews in a timely and professional manner.
Utilizes project and proof management software to coordinate with other team members on multifaceted projects and the department’s editorial calendar.
Communicates with internal teams to ensure consistent messaging across all social media platforms.
Provides support for secondary social media accounts as requested by the Marketing Manager, Associate Vice President, or similar personnel.
Works independently and as an effective team member with a varied work schedule that may involve weekend and evening work.
Stays informed about industry trends, competitor activities, and emerging social media platforms to maintain a current social media presence.
Provides service to the college through participation in events, committees, and other college activities.
Complies with all published College Rules, procedures, guidelines, and laws/regulations governing public employees, including but not limited to those related to document retention and destruction, FERPA, and confidentiality.
Strictly honors the privacy, security, and confidentiality of records and other sensitive information according to appropriate state, federal, and college regulations, policies, and procedures.
Provides service excellence through courteous, informed, accessible, and professional engagement.
Performs other duties as assigned.