Social Media Specialist

King's Seafood Company•Costa Mesa, CA

8d•$28 - $33

About The Position

King's Seafood Company is seeking a versatile Social Media Specialist to join their small marketing team. The role involves managing and enhancing the company's digital presence across all social media channels. The Social Media Specialist will be responsible for developing and delivering engaging social media content, optimizing company information, leveraging user-generated content, and analyzing trends and data to support King's Seafood Company and its brands.

Requirements

3+ years of experience in marketing/communications including direct experience in developing and delivering photo and video content for social media, preferably in food/beverage/hospitality industries or with a D2C brand
College degree in marketing, communications, public relations or related field
Passion for social media and knowledge of all channels, features and functions, as well as familiarity with social media management software
Adept at capturing and editing photo and video content and applying visual design fundamentals across channels
Strong verbal and written presentation abilities
Demonstrated ability to understand and apply analytics to inform marketing decisions
Collaborative spirit and strong desire for feedback
Ability to think strategically and innovate in established and new mediums
Ability to multitask, prioritize, work independently and as part of a team
Strong interpersonal and troubleshooting skills
Microsoft office suite and/or Adobe Creative Suite tools

Responsibilities

Support evergreen initiatives, promotional activations, seasonal campaigns, remodels and new restaurant openings through engaging social media content.
Generate, edit, publish and share daily content (original text, images, video) that deepens brand affinity, acquires and engages Guests and strengthens our brands’ presence in key markets.
Create and manage a dynamic social media content calendar, leveraging digital platforms and tools to encourage community members to take action.
Leverage the right channel at the right time to reach the right Guest, including but not limited to Instagram, Facebook, Twitter, Tik-Tok, YouTube and Google.
Continuously improve content and engagement by capturing and analyzing data, metrics, insights and best practices. Report and act on the information daily, weekly and monthly.
Grow followers and engagement across all Guest-facing accounts, leveraging a mix of photo, video and written content to connect with Guests and tell our stories in the appropriate brand voice.
Collaborate and review content with key players across the company, including culinary and operations teams.
Monitor, forecast and socialize social media trends and technology, adopting platforms and practices that align with our business objectives, brand voice and Guest personas.
Curate and organize a database of assets to leverage for digital marketing campaigns.
Balance social media marketing activities with ad hoc support of restaurant marketing needs, including merchandise, digital marketing support and marketing materials orders support, as needed.