Social Media Specialist

Canon Careers • Melville, NY

5d • Hybrid

About The Position

Canon U.S.A. in Melville, NY is looking for a creative, strategic, and high-energy Social Media Specialist to join the Social Media and Content Strategy team. In this role, you will be a key voice for one of the world’s most iconic imaging brands. You’ll bridge the gap between technical excellence and lifestyle storytelling, helping us engage everyone from hobbyist photographers to world-class cinematographers. The ideal candidate lives and breathes social trends, understands the nuances of different platforms, and has a keen eye for the visual quality that the Canon name represents. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Requirements

• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of professional social media experience (agency or in- house)
• Deep understanding of the social media landscape, specifically the algorithms and best practices for TikTok and Instagram
• A passion for photography and filmmaking. Familiarity with cinema-grade equipment and the professional production industry is a significant plus
• Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand
• Comfortable using social analytics tools to track growth and pivot strategies based on performance data
• Exceptional writing skills with the ability to shift tone from "playful" and "trendy" to "professional" and "technical"

Responsibilities

• Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels
• Take the lead on managing our cinema-focused Instagram handle. You will be responsible for engaging with the professional filmmaking community and showcasing high-end production workflows
• Proactively brainstorm and execute content based on trending concepts, sounds, and cultural moments to keep Canon at the forefront of the digital conversation
• Contribute to data-driven growth plans for TikTok, Instagram, Pinterest and Threads, tailoring strategies to the unique audience of each platform
• Oversee our user-generated social campaign, including reviewing submissions and managing the social promotion strategies that celebrate the Canon community of photographers
• Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content are executed flawlessly
• Support the social promotion of our prestigious Canon Explorer of Light program, highlighting the work and expertise of Canon’s elite professional photographers
• Collaborate with the broader marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics

Benefits

• Employee referral bonus
• Employee discounts
• Volunteer opportunities
• Medical, dental, vision
• 401(k) Savings Plan
• Discretionary profit sharing
• Discretionary success sharing
• Educational assistance
• Recognition programs
• Vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level