Social Media Specialist - Full Time

Scheels All Sports•Fargo, ND

9d•Onsite

About The Position

Do you love sports, fitness, fashion or the outdoors? SCHEELS can turn your passion into a rewarding career through our extensive business and product training. SCHEELS is a leader in the sporting goods industry - driven to create the best experience in the USA for our customers. SCHEELS boasts the largest selection of sports brands in America—offering world-class brands, special attractions, and unmatched customer service. SCHEELS empowers our associates to become experts in exceeding the needs and expectations of our customers. SCHEELS associates talk-the-talk, and walk-the-walk, with the best product and expert training in the sporting goods industry. Mentorship and professional development training are a focus throughout your entire career.

Requirements

Experience in social media; and ability to think strategically and creatively
Exercise sound judgment and tact as it relates to interactions with consumers, SCHEELS associates and the community
Strong oral/written communication and presentation skills and ability to communicate effectively
Professional in appearance and attitude
Ability to work assigned schedule which may include varied hours, evening, weekends and holidays; some travel, including overnight stays
Must possess a valid driver’s license
Customer Service: Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
Culture: Approach daily tasks, projects and follow-up communication with energy and sense of urgency
Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact
Show respect and appreciation for others and SCHEELS
Arrive to work and meetings 10 minutes early
Team Mentality: Genuine interest and action in helping others before yourself, regardless of recognition or reward
Teach-ability: Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
Ability to adapt to a changing work environment
Ability to apply concepts of basic math, grammar, punctuation and spelling
Dress Code: Meets SCHEELS dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
Efficiency: Demonstrate pride and ownership of their work while meeting expected deadlines

Responsibilities

Have a clear understanding of the SCHEELS brand and culture, while working as an ambassador to build our culture through our social media platforms
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Collaborate with all areas of the store & company to determine appropriate content
Generate, edit, publish and share content (original text, images, video or HTML), per the CO plan that builds a meaningful connection and encourages community members to take action
Set up and optimize SCHEELS pages within each platform to increase the visibility of SCHEELS
Moderate all user-generated content on line with the moderation policy for each community
Create editorial calendars and schedules
Continuously improve by capturing and analyzing the appropriate social data, metrics, insights and best practices and then acting on the information
Identify opportunities to share the SCHEELS story
Create annual strategy of content that promotes and aligns with the store’s goals and creates customer and store iteration
Promote the Scheels Visa Rewards card and be able to clearly explain all benefits
Execute posts/messages to drive sales, traffic and community good-will