Social Media Senior Consultant - Sports Sponsorships and Brand

Truist•Atlanta, GA

4d•Onsite

About The Position

The Social Media Senior Consultant - Sports Sponsorships and Brand position involves developing and executing social media strategies to support brand experiences, including sports partnerships, sponsorships, and community campaign goals. The role requires delivering effective strategies for media planning, audience targeting, channel mix, creative development, optimization, measurement, and reporting across various activation types to achieve top-tier social media and influencer performance. Key responsibilities include leading the development and delivery of concurrent social media and influencer marketing campaigns, overseeing content calendars, creative processes, legal reviews, paid media strategies, and reporting. The role also focuses on scaling brand awareness, consideration, and conversion through social media channels, ensuring brand consistency, and developing plans to optimize channel presence and engagement. Additionally, it involves providing strategic recommendations for innovative tactics and building partnerships with internal leaders and external channel/agency partners.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
Expertise with social media channels including Facebook, Instagram, Pinterest, TikTok, LinkedIn, SnapChat, etc.

Nice To Haves

Brand and sports partnerships social media marketing expertise
Financial services or related industry experience
Integrated marketing and/or digital marketing experience
Experience with delivering national social media and/or influencer marketing campaigns

Responsibilities

Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives.
Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns.
Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.
Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners.