Senior Manager, Enterprise Sports Sponsorships

CVS Health•Island, KY

1d•$82,940 - $182,549•Hybrid

About The Position

At CVS Health, our ambition is to be America’s most trusted health care company by simplifying health care for all. We live our values by showing compassion and empathy, operating with transparency and integrity, innovating with purpose, and prioritizing safety and quality in all we do. CVS Health is transforming its approach to sports sponsorships, leveraging marquee partnerships as strategic enterprise assets to strengthen our brand and drive business impact. As Senior Manager, Enterprise Sports Sponsorships, you will serve as the day-to-day lead for CVS Health’s soccer partnerships, translating strategy into high-impact, integrated activation plans that deliver measurable results. This is a critical role within a growing and high-impact team, owning execution across a portfolio that includes the National Women’s Soccer League (NWSL), U.S. Soccer Federation (USSF), and NWSL club teams. You will ensure partnerships are fully activated, contractually maximized, and aligned with enterprise objectives, while bringing CVS Health’s brand vision and values to life through creative, innovative, and impactful activations. This is a remote or hybrid role depending on location and open to candidates based in the US only.

Requirements

7+ years of experience in sports marketing, sponsorships, partnerships, or integrated marketing
Experience managing partnerships with leagues, teams, or major properties
Strong project management skills with ability to manage multiple initiatives simultaneously
Excellent communication skills, with the ability to clearly frame priorities, influence stakeholders, and drive alignment
Highly organized with strong attention to detail and ability to manage complexity
Demonstrated ability to execute integrated marketing programs across multiple channels
Experience working cross-functionally in a highly matrixed organization
Experience leading agency and external partners, with ability to provide clear, strategic direction, challenge work, and drive accountability to deliver high-quality output
Analytical mindset with experience tracking performance and identifying insights
Strong work ethic with a collaborative, team-first mindset; proactive problem-solver and self-starter

Nice To Haves

Experience working with soccer properties, including NWSL, USSF, or related organizations
Experience in sponsorship activation and contract management at a brand, league, or agency
Familiarity with sponsorship measurement frameworks and KPI development
Experience managing agencies and external partners
Demonstrated creativity and ability to develop innovative, insight-driven activation ideas

Responsibilities

Lead end-to-end execution of the soccer sponsorship portfolio, translating strategic direction into comprehensive, year-long activation plans that deliver against brand and business goals.
Clearly prioritize initiatives and ensure alignment to enterprise objectives.
Serve as the primary day-to-day contact for league, federation, and team partners, including NWSL, USSF, and club teams.
Ensure all contractual rights and assets are fully leveraged, executed with excellence, and optimized to maximize value.
Develop and execute creative activation concepts that bring CVS Health’s brand purpose and values to life.
Find innovative ways to maximize partnership platforms and elevate storytelling across Brand, Media, and Communications channels.
Lead activation initiatives from planning through execution, including timelines, budgets, deliverables, and agency management.
Provide clear, strategic direction to agency and external partners—challenging thinking, driving accountability, and ensuring best-in-class work that aligns to strategy and delivers against objectives.
Track performance against defined KPIs and support implementation of sponsorship measurement frameworks.
Analyze results and identify opportunities to optimize effectiveness and ROI.
Act as a strong collaborator and team player across Marketing, Enterprise Brand, Communications, Insights, and other teams to ensure sponsorships are fully integrated and aligned with broader enterprise initiatives.
Bring forward new ideas, emerging trends, and innovative approaches to enhance the impact of the soccer portfolio.
Continuously seek opportunities to evolve activations, improve partner value, and differentiate CVS Health in the marketplace.