Senior Manager, Exhibits and Sponsorships

Drug Information Association•Fort Washington, PA

2d•Hybrid

About The Position

DIA is a global healthcare association that mobilizes life science professionals from across all areas of expertise to engage with patients, peers, and thought leaders in a neutral environment on the issues of today and the possibilities of tomorrow. We envision a world where powerful health interventions and health-management tools are rapidly discovered, developed, approved, and made accessible to all. It is an exciting time to join DIA as we lead the life sciences industry into the future of truly global and digitally enabled knowledge sharing and creation. By joining DIA, you join our mission to drive better health solutions for patients and stay at the forefront of the healthcare revolution. Candidates must live within commuting distance of the DIA Fort Washington, PA office. We are seeking a dynamic Senior Manager, Exhibits and Sponsorships that will be responsible for designing and delivering high-impact exhibit and sponsorship experiences across DIA’s Americas events portfolio, including Specialty Meetings and the Global Annual Meeting. In this role, you will define and optimize offerings, identify new cross-product opportunities, and ensure a differentiated, high-value experience for exhibitors, sponsors, and key accounts that drives revenue growth and long-term partner engagement. You’ll work cross-functionally with Business Development, Marketing, and external vendors to bring innovative programs to market and elevate DIA’s exhibit and sponsorship presence.

Requirements

Bachelor’s degree and at least 5 years of professional experience, including 3+ years in exhibit management.
Strong project management skills with demonstrated success managing multiple, concurrent deadlines.
Highly organized, detail oriented, and customer focused, with excellent communication and follow through.
Proven ability to build and maintain strong relationships with exhibitors, sponsors, and key accounts.
Intermediate–advanced proficiency with Adobe Suite, InDesign, and Microsoft Office; Sitecore and Personify experience preferred.

Nice To Haves

Experience designing or evolving exhibit and sponsorship programs and pricing strategies preferred
CEM certification a plus

Responsibilities

Develop and refine an exhibit and sponsorship strategy for DIA Americas events, aligned with portfolio goals and market needs.
Design new exhibit and sponsorship offerings that can be leveraged across multiple meetings and product lines, in partnership with Business Development and leadership.
Lead ongoing review of performance, pricing, and packaging, using data to optimize revenue, value delivery, and partner satisfaction.
Manage end to end exhibit operations for Specialty Meetings (Personify setup, order processing, floor plans, exhibitor communications, and onsite execution).
Create and maintain exhibitor facing materials, including prospectuses, directories, and onsite signage.
Serve as primary liaison for exhibitor inquiries, providing prompt, professional customer service.
Support budget development and financial tracking for exhibit and sponsorship programs.
Oversee exhibit operations for the Global Annual Meeting in collaboration with the exhibit sales vendor, including hall floor plan, sponsorship development, lead sharing, and financial tracking.
Partner with the General Service Contractor and venues to develop exhibitor service manuals and support exhibitor hosted events in alignment with DIA policies.
Maintain exhibitor content and materials on event microsites, DIA Global App, and other digital platforms.
Partner with Business Development, Marketing, and the exhibit sales vendor to identify new exhibit and sponsorship opportunities and support pricing and packaging strategies.
Track and analyze exhibitor and sponsor metrics (participation, engagement, satisfaction, retention) and translate insights into recommendations for improvement.
Lead post event closeout, including reconciliation, reporting, surveys, attendee list distribution, and debriefs.