Sponsorships and Events Manager

Virginia Information Technologies Agency•Richmond, VA

4d•$88,000 - $114,000•Hybrid

About The Position

For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth. The Virginia Lottery is currently seeking a Sponsorships and Events Manager to join our Marketing Department. The Sponsorships & Events Manager will oversee the strategy, day-to-day planning, and execution of Marketing sponsorships and in-person events with third-party partners. This position will work closely with the Lottery’s media-buying partner to evaluate potential media sponsorship opportunities to estimate the value and return on investment for the Lottery. If the Lottery decides to establish a sponsorship with a partner, the Sponsorships & Events Manager will manage the execution of the sponsorship including but not limited to coordinating the development and delivery of creative assets and materials. The Sponsorships & Events Manager will ensure that Lottery brand guidelines are followed and that the sponsorship aligns with the advertising direction and strategy. The Sponsorships & Events Manager will identify and evaluate potential in-person events across Virginia that could include the selling of Lottery products and/or advertising. The Sponsorships & Events Manager will work closely with the Lottery’s experiential marketing partner to develop event strategy, evaluate events along with developing the event footprint, staffing requirements, and premium item giveaways. While this position is not expected to attend every event, they would be responsible for the successful execution of every event by establishing guidelines and procedures to ensure a positive player experience at the event. This position would support the Communications & Customer Relations Department for community events and Sales Department for retailer events as needed. With a keen eye for planning and detail, the Sponsorships & Events Manager would be responsible for tracking and managing a multi-million dollar budget along with tracking and managing a significant quantity of premium items. Note - This position requires in-office work three days per week including Tuesday and Wednesday.

Requirements

Bachelor’s degree in Marketing, Advertising, Business or related field.
A minimum of 5 years of experience in the field of marketing/advertising including experience with sponsorships and events.
Knowledge in the principles, practices and theory of sponsorships and event execution and the policies and procedures governing their application.
Ability to effectively communicate both orally and in writing with all levels in many different departments within the Lottery and with external stakeholders.
Ability to identify, evaluate, and execute sponsorships and events.
Ability to manage and execute multiple programs with significant flexibility.
Ability to manage complex programs requiring the involvement of groups inside and outside the Lottery.
Ability to analyze the performance of sponsorships and events.
Knowledge of administration and operations of state lotteries and the lottery industry.
Ability to work within tight timelines.
Ability to manage multiple projects without missing deadlines.
Ability to utilize vendor resources to develop cohesive and effective programs.
Ability to effectively collaborate with Marketing, Sales, and Communications and Customer Relations teams.
Applicants must be authorized to work in the United States without sponsorship.
Must complete a background investigation.

Responsibilities

Oversee the strategy, day-to-day planning, and execution of Marketing sponsorships and in-person events with third-party partners.
Work closely with the Lottery’s media-buying partner to evaluate potential media sponsorship opportunities to estimate the value and return on investment for the Lottery.
Manage the execution of sponsorships, including coordinating the development and delivery of creative assets and materials.
Ensure Lottery brand guidelines are followed and that sponsorships align with advertising direction and strategy.
Identify and evaluate potential in-person events across Virginia that could include the selling of Lottery products and/or advertising.
Work closely with the Lottery’s experiential marketing partner to develop event strategy, evaluate events, and develop the event footprint, staffing requirements, and premium item giveaways.
Establish guidelines and procedures to ensure a successful execution of every event and a positive player experience.
Support the Communications & Customer Relations Department for community events and Sales Department for retailer events as needed.
Track and manage a multi-million dollar budget.
Track and manage a significant quantity of premium items.