Social Media Consultant

Allies for Health and Wellbeing•Pittsburgh, PA

About The Position

The social media consultant is responsible for content creation and management of Allies’ social media accounts. The social media consultant will work with our marketing and communications manager to develop a comprehensive social media strategy for the organization, including a content calendar and posting schedule, that aligns with Allies’ brand guidelines and marketing. The social media consultant reports to the marketing and communications manager and will work collaboratively with other agency staff on content creation. Allies envisions a healthier community whereby people access integrated medical care and supportive human services in a respectful setting, free of stigma and discrimination.

Requirements

Excellent written and verbal communication skills with the ability to create engaging content tailored to different social media platforms and target audiences
Familiarity with social media editing tools and applications, including Canva
In-depth knowledge of various social media platforms, including Facebook, Instagram and TikTok as well as emerging platforms
Familiarity with social media management tools, analytics platforms and content creation software
Strong understanding of social media best practices, trends and emerging technologies
Ability to work independently, manage multiple projects simultaneously and meet deadlines
A bachelor of arts in marketing as communications or a related field is required
1-3 years of experience in the field is preferred.

Responsibilities

Develop and curate engaging content for social media platforms
10-15 grid posts/month
15-25 stories per month
Create and edit written, video and photo content
Attend Allies events and outreach activities and produce live social media content
Maintain unified brand voice across social media channels
Collaborate with marketing and communications manager to create a social media strategy and posting schedule aligned with the organization's goals and objectives
Collaborate with Allies staff to gather relevant content and ensure accuracy and relevance
Monitor social media channels and respond to comments, messages, and mentions
Review analytics and create reports on key metrics
Stay up to date with the latest social media best practices and technologies
Seek out up-to-date information about Allies’ programs and services, as well as relevant local, regional and national health statistics that will inform and support our mission
Improve job knowledge by remaining aware of new regulations and best practices; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Embrace and exemplify organizational standards and guiding principles for processes, protocols and utilization
Commit to Allies’ promise to sustain and extend diversity, equity and inclusion
Contribute to efforts which build and reinforce Allies’ distinctive, effective and ethical practices