Social Media & Resort Activities Manager

Peachtree Group Hospitality Management•Gulf Shores, AL

1d•Onsite

About The Position

The Social Media & Resort Activities Manager is a highly creative, energetic, and execution-focused leader responsible for enhancing the guest experience through engaging resort activities, events, and digital storytelling. This role dedicates approximately 50% of its time to developing and executing a comprehensive social media and content strategy and 50% to planning, organizing, promoting, and facilitating on-property resort activities and guest programming. The position serves as a visible ambassador of the resort, creating memorable guest experiences while generating compelling content that increases brand awareness, guest engagement, and revenue. This is a fully on-property position that requires daily interaction with guests, team members, and resort leadership. The manager is expected to be actively engaged throughout the resort, capturing content, hosting activities, and ensuring exceptional execution of guest experiences.

Requirements

Bachelor's degree in Hospitality Management, Marketing, Communications, Event Management, Recreation, Tourism, or related field, or equivalent experience.
2-5 years of experience in hospitality, resort activities, event management, social media, marketing, guest engagement, or related fields.
Strong knowledge of social media platforms, content creation, photography, and videography.
Experience planning and facilitating guest activities, events, or recreational programming.
Exceptional public speaking and interpersonal communication skills.
Comfortable engaging with guests of all ages in a highly visible role.
Ability to create and edit content using social media and creative software platforms.
Strong organizational and project management skills.
Self-motivated with the ability to manage multiple priorities simultaneously.
Familiarity with AI tools such as ChatGPT, Copilot, and content automation platforms.
Ability to work independently while collaborating effectively with multiple departments.
Ability to stand and walk for extended periods throughout the resort.
Ability to work outdoors in varying weather conditions.
Ability to lift and carry activity equipment and supplies up to 30 pounds.
Ability to participate in recreational activities with guests.
Must be available to work a flexible schedule including weekends, evenings, holidays, and peak resort periods.
Must be present on property during major resort events and activities.

Nice To Haves

Experience with Canva, Adobe Creative Suite, social media management platforms, and content creation tools preferred.
CPR/First Aid certification preferred or willingness to obtain certification.

Responsibilities

Develop, maintain, and execute a rolling 12-month resort activities calendar aligned with seasonal demand, guest demographics, holidays, and resort objectives.
Plan, coordinate, and host daily, weekly, and seasonal resort activities for guests of all ages.
Create engaging family-friendly, wellness, beach, poolside, culinary, entertainment, and holiday programming.
Facilitate and actively participate in activities to encourage guest engagement and create memorable experiences.
Coordinate poolside games, family activities, fitness programs, arts and crafts, live entertainment, movie nights, beach activities, children's programming, and special events.
Partner with Food & Beverage to develop interactive experiences, tastings, chef demonstrations, themed events, and entertainment programs.
Ensure activities support resort fee value offerings and enhance overall guest satisfaction.
Serve as the primary on-property host and ambassador for resort activities and guest engagement programs.
Solicit guest feedback and continuously improve programming based on participation and satisfaction scores.
Maintain activity supplies, equipment, inventory, and budgets.
Ensure all activities comply with safety standards and operational guidelines.
Work closely with Front Office, Housekeeping, Engineering, Food & Beverage, and Sales to ensure successful execution of all programming.
Maintain a strong visible presence throughout the resort, particularly in guest-facing areas such as the pool deck, Sound Wave, lobby, restaurants, and public spaces.
Own and execute the resort's social media strategy across all relevant platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
Create, capture, edit, and publish engaging photo and video content that showcases the resort experience.
Produce daily content featuring resort activities, guest experiences, food and beverage offerings, special events, accommodations, and destination attractions.
Maintain a consistent content calendar that aligns with seasonal initiatives, promotions, and resort programming.
Monitor social media trends and recommend innovative content opportunities.
Engage with followers by responding to comments, messages, reviews, and inquiries in a timely and professional manner.
Develop user-generated content campaigns and encourage guest participation.
Utilize photography, videography, reels, stories, and live content to increase engagement and reach.
Collaborate with Sales, Revenue Management, and Operations to promote packages, promotions, and need periods.
Ensure all content reflects brand standards and accurately represents the resort experience.
Identify and manage relationships with influencers, content creators, local businesses, tourism partners, and media outlets.
Coordinate influencer visits and content collaborations.
Develop strategic community partnerships that enhance guest programming and local engagement.
Support public relations initiatives and media opportunities.
Represent the resort at community events and networking opportunities when appropriate.
Create programming and promotions that drive incremental revenue in Food & Beverage, retail, activities, and resort fee value perception.
Partner with Sales and Revenue Management to develop experiences that support occupancy during need periods.
Assist with group activities, welcome receptions, team-building events, and special client experiences.
Support site visits, familiarization tours, and VIP experiences.
Identify sponsorship and partnership opportunities that offset programming costs and increase exposure.
Collaborate with corporate marketing teams and property leadership on campaigns and promotions.
Support email marketing initiatives, website content updates, and promotional collateral.
Ensure resort activities are effectively communicated to guests through digital channels, in-room collateral, lobby displays, and mobile platforms.
Assist with photography and content needs for sales, marketing, and public relations initiatives.
Track activity participation levels, guest satisfaction scores, and engagement metrics.
Monitor social media performance including impressions, reach, engagement, follower growth, video views, and conversions.
Analyze trends and provide monthly reporting with actionable recommendations.
Evaluate ROI of activities, promotions, partnerships, and content initiatives.
Continuously refine programming and content strategies based on performance data.