Social Media Producer

More Perfect Union

13d•$80,000 - $80,000•Remote

About The Position

The Social Media Producer will help expand the social media program for More Perfect University, More Perfect Union’s campus program, and drive conversation among college-aged audiences about economic justice, corporate power, free speech, tenant and labor organizing, and related topics. The role identifies, creates, and packages daily newsy, informative, and revelatory content for Instagram, TikTok, X, Bluesky, and other platforms, and supports distribution of More Perfect University video content. The successful candidate is creative and enthusiastic about reporting news that impacts young people, with strong writing and editing skills, innovative content-creation abilities, and demonstrated knowledge of audience engagement strategy. The Social Media Producer collaborates with the Campus Program Manager and Campus Creator Lead on social media strategy and execution. They monitor a wide range of sources and social platforms for significant or underreported stories and relevant user-generated content, create news-centric posts and graphics, support short-form video distribution, make editorial decisions, maintain the program’s voice and editorial standards, and use analytics and audience trends to improve content. The role requires managing multiple projects and deadlines, as well as the ability to work independently in a remote, work-from-home environment.

Requirements

At least 3–5 years of experience in social media strategy and storytelling.
Strong understanding of best practices, algorithms, and metrics for major social media platforms, including Instagram, TikTok, YouTube, Twitter/X, and Bluesky.
Demonstrated experience significantly expanding social media page followers and engagement.
Basic graphic design experience.
Working knowledge of graphic design and video editing best practices and software, including Canva, Adobe Suite, Descript, CapCut, and in-app TikTok and Instagram software.
Strong awareness of Gen-Z culture, motivations, interests, and frustrations.
Excellent written and interpersonal communication skills.
Exceptional organizational skills and ability to manage multiple priorities.
Ability to work independently in a remote, work-from-home environment.

Nice To Haves

Newsroom experience is preferred.
Experience with additional platforms such as Substack and Reddit.
Familiarity with social media management and analytics tools such as Sprout Social and RivalIQ.

Responsibilities

Develop and execute social media strategies with the Campus Program Manager and Campus Creator Lead to engage and expand More Perfect University’s audiences.
Monitor media outlets, podcasts, YouTubers, newswires, trade publications, cable shows, legislative hearings, and other sources for important, interesting, or underreported information to elevate.
Search social media for newsworthy user-generated content relevant to the organization’s mission and college students, including first-person stories and footage from protests or labor actions.
Create daily, engaging, news-centric social media content for Instagram, Bluesky, TikTok, and X, including graphics and rapid-response clips.
Support distribution of short-form videos by scheduling posts across platforms and drafting posts for Instagram, Twitter, and Bluesky.
Decide which news to prioritize and how to frame stories accurately and compellingly.
Maintain an informative and engaging social media voice, uphold strict editorial standards, and ensure content is relevant to the audience and news cycle.
Monitor analytics, audience sentiment, and social media trends, and turn findings into actionable insights.
Manage multiple projects simultaneously and meet deadlines.
Perform other duties as assigned.