Entertainment Tonight - Social Media Producer, Instagram

Paramount•Los Angeles, CA

9d•$80,000 - $90,000•Hybrid

About The Position

ENTERTAINMENT TONIGHT is seeking a Social Media Producer, Instagram to join its social media team and help keep ET a leading pop culture and entertainment news destination on Instagram. The role is suited to someone with strong entertainment-news instincts, a clear editorial point of view, and the ability to create polished, timely Instagram content while adapting quickly to changing news cycles. The work will shape how millions of fans experience ENTERTAINMENT TONIGHT each day. The producer independently creates and publishes 6–10 Instagram posts per day, including graphics, video clips, and written copy. They monitor and pitch entertainment stories with social engagement potential, write both long-form news captions and short social-first captions in ET’s voice, and coordinate with producers, editors, and field teams so Instagram coverage aligns with ET’s on-air and digital storytelling. The role also involves following platform trends and best practices, tracking social performance, and sharing insights and strategic recommendations. This is a hybrid role based in Los Angeles or New York. The schedule is Monday through Friday, 5 a.m.–2 p.m. PT / 8 a.m.–5 p.m. ET. Monday, Tuesday, and Thursday are in-office days in Studio City or New York City; Wednesday and Friday are remote. Occasional night and weekend shifts are required around major events.

Requirements

Journalism background, ideally in a digital newsroom.
At least 4 years of experience in social or digital media.
Deep knowledge of the current entertainment news landscape, pop culture, internet culture, and celebrity media.
Strong command of Instagram and familiarity with emerging best practices on TikTok, X, Facebook, and YouTube Shorts.
News producing experience, including story selection and journalistic best practices.
Proficiency in Photoshop and Premiere or other video editing software.
Remarkable news judgment and drive to make ET first and best on social.
Ability to multitask and reprioritize quickly around breaking news.
Strong written and verbal communication skills, including the ability to communicate concisely and professionally in a dynamic, collaborative environment.

Responsibilities

Produce and independently publish 6–10 Instagram posts per day, including designing graphics, clipping video, and writing copy.
Monitor the entertainment news cycle and pitch stories with high social engagement potential.
Write long-form captions following newswriting best practices and short, social-first captions in the ET voice.
Partner with producers, editors, and field teams to align Instagram coverage with ET’s on-air and digital storytelling.
Stay current on Instagram trends and best practices to keep the ET brand relevant and first on the news.
Track and report social performance and provide ongoing insights and strategic recommendations.
Work occasional night and weekend shifts around major events.