Social Media & Video Producer, Town & Country

Hearst • New York, NY

10d • Hybrid

About The Position

Town & Country is seeking a creative, culturally curious Social Media & Video Producer to shape how the luxury lifestyle brand appears across social platforms. The role turns the brand’s perspective on culture, society, travel, fashion, and design into platform-native storytelling that grows audiences and deepens engagement.

The producer owns day-to-day social strategy and publishing, creates original social-first content with an emphasis on short-form video, and captures content at editorial shoots, events, premieres, fashion shows, and other brand moments. The role works with editors, photographers, talent, and cross-functional teams; uses performance, audience feedback, and cultural trends to guide editorial decisions; supports paid partnership programs; and contributes articles and timely social coverage.

Requirements

• At least 6 years of post-graduate experience in social media, preferably within consumer editorial, media, lifestyle, or luxury brands.
• Strong copywriting skills and the ability to create distinctive, engaging social content that reflects a brand’s voice.
• Demonstrated experience concepting, shooting, editing, and publishing short-form social video.
• Strong editorial judgment and a keen understanding of Town & Country’s elevated voice and audience.
• Excellent communication, organization, and collaboration skills, including the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Willingness and ability to work nights and weekends as needed for events, shoots, and timely social coverage.
• Based in New York, NY and able to meet the role’s in-office requirements.

Nice To Haves

• Familiarity with social video and digital content analytics tools such as Dash Hudson, TikTok Analytics, SocialFlow, and Google Analytics.
• A highly visual, innovative storytelling approach, with creative ideas, curiosity, and energy.

Responsibilities

• Own Town & Country’s day-to-day social content strategy and calendar across Instagram, TikTok, Facebook, X, Pinterest, YouTube Shorts, and emerging platforms.
• Develop strategies to drive audience growth, engagement, traffic, and brand affinity.
• Concept, shoot, edit, and publish original social-first content, especially short-form video.
• Capture and produce photo and video content at editorial shoots, events, premieres, fashion shows, and other brand moments.
• Partner with editors, photographers, talent, and cross-functional teams to create elevated, platform-native social storytelling.
• Monitor social performance, audience feedback, and cultural trends to inform editorial decisions and identify opportunities.
• Collaborate with editorial and branded content teams on social-first initiatives and produce, edit, and execute paid partnership programs.
• Contribute articles to the site and create timely social coverage around relevant news, cultural moments, and live events.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work flexibility.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed