Social Video Producer, ELLE

Hearst • New York, NY

2d • $71,400 - $80,000 • Hybrid

About The Position

The Social Video Producer at ELLE creates social-first video content to expand the brand’s reach, engage audiences, and strengthen its presence across major platforms. The role manages publishing calendars and collaborates with social editors and cross-functional teams to align video strategy with editorial priorities and performance goals. It supports production from concept through post-production, coordinates coverage of events and special projects, publishes and optimizes content, writes platform-specific copy, maintains brand pages, and engages with audiences. This is a hybrid position based in New York, NY, requiring four days per week in the office. The position is covered under the Writers Guild of America, East, Collective Bargaining Agreement.

Requirements

• At least 3 years of experience producing, editing, or managing social video content for a media brand, publisher, agency, or comparable digital-first environment, or equivalent experience.
• Strong copywriting skills and the ability to create compelling, platform-specific social content.
• Experience using social media analytics and video performance tools such as Dash Hudson, TikTok Analytics, or similar platforms.
• Passion for fashion, beauty, pop culture, and emerging social media trends, with a strong understanding of ELLE’s editorial voice and audience.
• Excellent organizational skills, exceptional attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, including experience working across editorial, production, social, and talent teams.
• Ability to thrive in a fast-paced environment, meet tight deadlines, and adapt to changing priorities.
• Flexibility to support on-set productions and events, including occasional work outside standard business hours.

Responsibilities

• Manage programming calendars for centralized social video cutdowns across TikTok, YouTube, YouTube Shorts, Instagram Reels, and ELLE-owned platforms.
• Partner with social editors and cross-functional teams to execute social video strategies aligned with editorial priorities and performance goals.
• Support video production from concept through post-production by identifying social moments, pulling B-roll, reviewing edits, and shaping platform-specific content.
• Collaborate with the Talent team on creator partnerships, audience engagement opportunities, and social-first storytelling initiatives.
• Coordinate social video production for red carpet events, special projects, and live activations while maintaining high editorial standards.
• Upload, publish, and optimize video content across platforms, tailoring assets to channel best practices and keeping stakeholders informed.
• Write and optimize social copy, manage channel updates, and keep brand pages fresh, accurate, and aligned with ELLE’s editorial voice.
• Engage with audiences across social platforms to strengthen community, encourage conversation, and support video performance.

Benefits

• Access to training programs, workshops, and industry events.
• Hybrid work flexibility.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a company match.
• Opportunity to collaborate with professionals across media, advertising, technology, fashion, lifestyle, and publishing.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed