Social Video Producer

ADP • Roseland, NJ

1d • Hybrid

About The Position

ADP is seeking a Social Video Producer to create compelling, social-first video content from concept through final delivery. The role combines video production, shooting, editing, and content creation to support ADP’s social media presence. The producer identifies stories, captures footage, conducts interviews, produces short- and long-form videos, and edits assets for social platforms. Working with the Content Producer - Social, Head of Social, executives, subject matter experts, and internal stakeholders, the producer transforms business priorities, events, customer stories, thought leadership, product launches, and cultural moments into engaging video content that builds ADP’s brand and audience engagement.

The role requires storytelling instincts, production expertise, social media fluency, and the ability to work quickly without sacrificing quality. The producer creates and edits content for platforms including LinkedIn, Instagram, YouTube, TikTok, Facebook, and emerging channels; supports executive visibility and social priorities; and uses performance insights to improve content. Success includes maintaining a steady pipeline of high-quality social video, efficiently capturing and distributing executive, customer, and thought leadership stories, and developing workflows that enable rapid production while preserving quality.

Requirements

• At least 5 years of experience in video production, videography, editing, content creation, social media, digital media, journalism, or related fields.
• A strong portfolio demonstrating end-to-end ownership of video content, including producing, shooting, and editing.
• Expertise in Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, CapCut, Descript, Frame.io, or similar tools.
• Experience capturing professional video and audio using DSLR, mirrorless, cinema, and mobile production equipment.
• Strong understanding of social-first storytelling, audience engagement, content packaging, and platform-native video formats.
• Experience creating content for LinkedIn, Instagram Reels, YouTube Shorts, TikTok, Facebook, and emerging channels.
• Strong visual storytelling, editorial judgment, and post-production skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent collaboration, communication, and organizational skills.

Nice To Haves

• Experience in B2B, SaaS, enterprise technology, HCM, payroll, HR technology, financial services, or professional services.
• Experience producing executive thought leadership and corporate storytelling content.
• Motion graphics and animation experience, including titles, lower thirds, animated captions, and branded graphics.
• Experience covering live events, conferences, customer stories, webinars, and executive presentations.
• Familiarity with AI-assisted video editing, transcription, clipping, captioning, and production tools.
• Experience working in a content studio, newsroom, social media, or agency environment.

Responsibilities

• Produce social-first video content from concept development through final delivery.
• Identify video opportunities related to brand campaigns, thought leadership, executive visibility, customer stories, product launches, events, and business priorities.
• Develop creative approaches, interview questions, shot lists, story structures, and video outlines.
• Conduct on-camera interviews and direct talent to capture authentic, engaging content.
• Capture planned and real-time content opportunities across the organization.
• Collaborate with content and social teams to develop repeatable video franchises and recurring content series.
• Capture video at events, executive engagements, customer visits, conferences, internal meetings, and studio productions.
• Operate cameras, lighting, audio equipment, and mobile production tools.
• Film executives, subject matter experts, customers, and employees in a professional, brand-appropriate manner.
• Gather b-roll, environmental footage, interviews, testimonials, and behind-the-scenes content.
• Optimize productions for social-first storytelling and platform-specific requirements.
• Manage production logistics, equipment preparation, file transfers, and footage organization.
• Edit high-volume content for LinkedIn, Instagram, YouTube, TikTok, Facebook, and emerging platforms.
• Turn raw footage into executive clips, event recaps, customer stories, thought leadership content, product explainers, campaign assets, and social-native video.
• Identify compelling hooks, soundbites, insights, and storytelling moments.
• Create multiple versions of content for different audiences, channels, formats, and testing purposes.
• Develop captions, graphics, lower thirds, thumbnails, transitions, and motion elements.
• Optimize content for retention, accessibility, mobile viewing, and audience engagement.
• Apply platform-specific editing styles, pacing, formats, and creative best practices.
• Stay current on creator trends, platform updates, emerging formats, and audience behaviors.
• Build repeatable editing systems, templates, and production workflows to improve efficiency.
• Experiment with storytelling formats and creative approaches to improve performance.
• Use audience insights and engagement data to guide future content decisions.
• Partner with the Content Producer - Social to execute content plans and social priorities.
• Collaborate with designers, strategists, subject matter experts, executives, agencies, and channel teams.
• Support executive visibility initiatives through interview content, event coverage, and thought leadership storytelling.
• Identify opportunities to repurpose long-form content into social video assets.
• Manage multiple projects and priorities while maintaining quality and turnaround times.
• Ensure video content reflects ADP’s brand identity, accessibility standards, legal requirements, and quality expectations.
• Maintain organized project files, media libraries, version control, and production archives.
• Balance speed, creativity, and consistency in a high-volume content environment.
• Use performance insights to improve video quality, engagement, and effectiveness.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed